Responsibilities

• Develop and deliver a marketing strategy aligned to organisational growth objectives
• Lead multichannel campaigns that drive lead generation, engagement, and brand awareness
• Define and monitor marketing KPIs, using data and insight to optimise performance
• Oversee content, digital marketing, website activity, and campaign delivery across multiple channels
• Manage and develop a small marketing team, fostering collaboration, accountability, and innovation
• Work closely with Commercial, Digital, Curriculum, and Design teams to maximise marketing impact
• Identify opportunities to strengthen brand visibility, market position, and customer engagement
• Champion the KnowledgeBrief brand across all communications and touchpoints

Requirements

• Essential
• Demonstrable experience developing and delivering successful marketing strategies
• Strong experience in lead generation and multichannel marketing campaigns
• Experience managing and developing marketing teams
• Experience managing marketing activity across digital channels, including email, content, social media, SEO, SEM, and PPC
• Strong analytical skills with the ability to define KPIs, interpret data, and make evidence-based decisions
• Excellent communication, relationship-building, and stakeholder management skills
• Strong commercial awareness and ability to align marketing activity with business objectives
• Experience managing budgets, priorities, and competing marketing initiatives
• Qualification in Marketing, Business, Communications, or a related discipline

Preferred

• Experience within apprenticeships, training, education, learning technology, or professional services sectors
• Experience using marketing automation and CRM platforms
• Experience working within a growing or scaling organisation
• Qualification in Marketing, Business, Communications, or a related discipline
• Membership of the Chartered Institute of Marketing or a similar professional body

Benefits

• Dedicated monthly CPD time to support your development
• 5.6 weeks' annual leave plus bank holidays
• Two-week company closure over Christmas and New Year
• Company sick pay
• Access to our Employee Assistance Programme and wellbeing support
• Opportunities to contribute to cross-team projects and organisational growth
• A remote-first environment with opportunities to connect in person
• The opportunity to shape and influence the future direction of a growing marketing function
• Meaningful work that supports learners, employers, and future leaders across the UK