Responsibilities

• Marketing Planning: Create multi-channel marketing plans that deliver on business unit goals: driving awareness, lead generation, customer engagement, retention, and advocacy.
• Align plans with business unit leads and optimise based on activity and business performance.
• Use target audience understanding, customer insight, market trends, and competitive landscape to develop marketing strategy and plans and improve campaign effectiveness.
• Marketing Communications: Plan, develop and execute campaigns across various channels, including website, blog, email, organic and paid social, paid search, property portals, branch collateral, direct mail, and events.
• Digital Marketing: Provide oversight of digital marketing and support the Digital Marketing Executive. Lead on digital marketing initiatives for large scale web enhancements and roll out of new tools.
• Social Media: Provide oversight of social media activity and support the Communications and Content Executive in growing brand and local branch social reach and engagement.
• Lead generation: Drive leads for business units using paid search, paid social and direct mail platform. Use conversion rate optimisation activity to improve ROI.
• Brand champion: Maintain and enhance the company's brand image by ensuring consistency in messaging, visual identity, and tone across all marketing materials and channels.
• Reporting and Analytics: Establish KPIs to evaluate marketing activity performance. Regularly track, analyse, and report on results and ROI, providing insights and recommendations for improvement to key stakeholders.
• Collaboration and stakeholder management: Work closely with marketing colleagues, business unit leadership, and wider cross-functional teams to align marketing activities and deliver the plan.

Requirements

• Proven experience as a hands-on Marketing Manager with B2C experience and B2B preferred.
• Experience in property or housing sector (preferred but not essential).
• Strong knowledge of marketing principles, techniques, and best practices.
• Understanding of digital marketing strategies and hands-on experience of using tools, including CMS, email platform, CRM, and Google Analytics.
• Confident in using design tools, such as Canva.
• Strong writing and editing skills, with the ability to create engaging content.
• Experience developing and delivering email marketing campaigns and email automation.
• Excellent analytical skills with the ability to interpret data and derive actionable insights.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners.

Preferred

• B2B preferred
• property sector experience would be a bonus