Marketing Manager , AI-First (Remote)
London, UK (Remote)
Posted 3 weeks ago
Job Summary
Own the translation of shopper research into campaigns and messaging, lead the development of briefs and scripts, and manage exclusive strategic affiliate partnerships while aligning paid channels with creative concepts.
- Turn consumer insights into performance campaigns
- Oversee exclusive affiliate partnerships
- Collaborate with internal and external teams to drive asset production
Job Description
Responsibilities
- Primary: Turn research into relevant campaigns: Identify what matters to online shoppers and translate those insights into clear messaging and creative ideas. Develop briefs and scripts that connect customer needs with product benefits and help teams produce effective assets. Bring feedback from paid channels into the next round of concepts and improvements.
- Secondary: Manage selected exclusive strategic affiliate partnerships for high-impact projects , including coordinating partner activities and reviewing performance with marketing leadership.
Requirements
- 5+ years of marketing experience, including at least 2 years with D2C e-commerce brands. Experience limited to offline businesses or retail-store marketing does not meet this requirement.
- Ability to develop performance marketing campaign ideas and creative strategies informed by consumer insights.
- Understanding of how digital advertising platforms, including Meta, Google Search, and Demand Gen, work.
- Ability to research consumer preferences, buying patterns, and market trends, and translate findings into relevant messaging.
- Understanding of ad copywriting, scriptwriting, and creative concept development, with the ability to communicate clear direction to creative teams.
- Practical ability to use AI tools for research, ideation, creative briefs, and script development.
- Ability to work independently, own assigned projects, and collaborate effectively with internal teams and external partners.
Preferred
- Experience with an online mattress brand. Candidates from other relevant D2C e-commerce brands will also be considered.
- Experience supporting strategic growth partnerships, including affiliate or publisher relationships. Specialist affiliate expertise is not required.
Benefits
- Health & Protection: Comprehensive medical, dental, and vision insurance
- Time Off: Generous Paid Time Off (PTO) + US public holidays
- Work Environment: AI-First organization with access to AI-native tool stack
- Remote First: Work from the comfort of your home office
- Up to $5,000 annual learning budget for courses and certifications
- International team collaboration across 16+ nationalities. Your assumptions get challenged daily.
- Rewards & Recognition: Eligibility for selection to the Leaders Club, an elite recognition program featuring premium wellness memberships, exclusive networking with senior leadership, and annual leadership retreats
- Eligibility for nomination as 'We Are' Champion of the Month, monthly recognition with gift vouchers and company-wide celebration for exceptional contributions
- 401(k) with Company Match
- Free Puffy mattress
Puffy
For the Top 1%. The Builders. The Ambitious.Your potential is amplified by technology, and you thrive at the intersection of data, strategy, and speed. The right environment for you isn't just one that keeps up, but one that accelerates your growth and amplifies your impact.At Puffy, we're built for that velocity because we are an AI-First Team. We've designed our entire company around a single idea: to attract the world's most elite talent and provide them with an AI-native playground to do their best work. We believe that when you combine brilliant people with a culture of trust and cutting-edge tools, remarkable things happen.We are the Guide for your career's next chapter. Our plan is to provide you with:- A World-Class Team: Work alongside—and be challenged by—the most intelligent and driven people in the industry, drawn from a pool of over 18 nationalities.- An AI-Native Playground: We provide a state-of-the-art AI and data stack, giving you the tools to test, build, and deploy your best ideas in real-time.- Unrivaled Autonomy: We give you the ownership and resources to execute your best ideas quickly. We are a team of builders, not managers.- Global Hubs of Innovation: Whether you're in our AI-focused hub in tax-free Dubai or our creative center in Los Angeles, you'll be at the epicenter of what's next.Stop dreaming about your potential. Start building your legacy with us.Explore our open missions: https://careers.puffy.com/ See our team in action: https://www.instagram.com/puffycareers/
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