Marketing Lead, UK (Contract)
London, UK (Unknown)
Posted 3 weeks ago
Job Summary
Own the UK's top-of-funnel marketing strategy across paid, owned, and earned channels, translate growth targets into a locally relevant plan, and drive GTM initiatives with a dedicated local budget, partnering with central leads and the UK leadership to drive demand and retention.
- Lead local demand generation and brand moments
- Collaborate with central teams for timely execution
- Interpret market dynamics to sharpen strategy
Job Description
Responsibilities
- Own the UK's top-of-funnel marketing strategy across paid, owned, and earned channels - setting country-level priorities, translating growth targets into a locally relevant plan, and driving independent GTM initiatives with a dedicated local budget.
- Partner with central Channel Leads (SEM, SEO, CRM, Social, PR, Partner Marketing) to adapt global strategy and assets for the UK market, providing timely local inputs so central teams can execute without delay
- Conduct market analysis to understand local dynamics, competitive landscape, and tasker/client behaviour, translating insights into opportunities that sharpen commercial strategy and metro-level priorities
- Partner with the UK Senior Country Manager to develop and execute local go to market initiatives that drive demand and client retention
- Orchestrate large-scale metro activations and brand moments in collaboration with cross-functional teams
- Support Tasker Operations with strategic development and execution of supply-side initiatives
Requirements
- 5+ years in marketing, strategy, operations, or marketplace roles
- Analytical skill set; comfortable applying funnel optimisation, LTV/CAC metrics, and supply/demand modelling to real-world decisions.
- Experience building and implementing repeatable go-to-market strategies, local activations, and brand moments.
- Excellent communication and relationship-building skills; comfortable presenting to senior stakeholders and large groups, and managing external partners/agencies.
- Comfortable working heavily with data and operating at pace in an entrepreneurial, fast-changing environment; startup or marketplace platform experience a plus.
- Willingness to engage with tasker/supply-side operations (e.g. seasonal supply planning) in addition to demand-side marketing.
- Comfortable working autonomously while coordinating across central and local, cross-functional teams (marketing, brand, PR, partnerships, Tasker Success).
Preferred
- An understanding of the dynamics underlying a two-sided marketplace.
- Experience working for a global brand
Benefits
- Hybrid Company. We value flexibility and choice but also stay committed to regular in-person connection.
- employer-paid health insurance and a 401k match with immediate vesting for our US based employees.
- generous and flexible time off with 2 company-wide closure weeks, Taskrabbit product stipends, wellness + productivity + education stipends, IKEA discounts, reproductive health support, and more. Benefits vary by country of employment.
Taskrabbit
Taskrabbit is a marketplace platform that conveniently connects people with Taskers to handle everyday home to-do’s, such as furniture assembly, handyman work, moving help, and much more. Acquired by IKEA Group - the world’s largest furniture retailer - in 2017At Taskrabbit, we want to make your neighborhood a little more familiar. Whether it’s a handyman (or woman!), a housecleaner, moving help or delivery person, we’re imagining a world where everyone will have a go-to team to make everyday life easier. As a company we celebrate innovation, inclusion and hard work. As a pioneer of the sharing economy, Taskrabbit was founded on the premise of neighbors helping neighbors. Since then, our network has grown to eight countries and 75+ cities, yet our core mission of creating a better everyday life for everyday people has remained the same.Together with IKEA, we’re creating more opportunities for people to earn a consistent, meaningful income on their own terms by building lasting relationships with clients in communities around the world.We are a group of mission-minded people. Our culture is collaborative, pragmatic, and fast-paced. We’re looking for talented, entrepreneurially-minded and data-driven people who also have a passion for helping people do what they love - and have a ton of fun while they’re at it.
Salaries
Posted range
£59K/yr – £85K/yr
Taken straight from the job posting.
Marketing Team
Funding
Funding History
- Aug 2015Secondary Market
- Jul 2012Series C • $13M
- Dec 2011Series B • $17.8M
Traffic Signals
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News about Taskrabbit
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