Marketing Lead at Travel Innovation Group | Ellesmere Port, Wirral, UK | £33K/yr – £36K/yr

Travel Innovation Group

Marketing Lead

Ellesmere Port, Wirral, UK (Hybrid)

£33K/yr – £36K/yrMid Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own cross-channel marketing for a Travel Tech portfolio, turning complex products into customer-ready messages, with HubSpot-driven campaigns and tight stakeholder collaboration.

Own day-to-day marketing for Travel Innovation Group products and Calrom, coordinating with Marketing and Communications Manager.
Plan and execute integrated campaigns across content, email, blogs and social to hit business goals.
Build and optimize HubSpot workflows and nurture programs to drive lead gen and customer engagement.

Job Description

Supporting the development and delivery of our employer brand across both internal and external channels, working closely with stakeholders across the business.
Taking ownership of day-to-day marketing activity for our Travel Innovation Group technology products and our SaaS company, Calrom, working closely with our Marketing and Communications Manager and wider teams.
Planning, coordinating and delivering integrated marketing campaigns and communications that support business objectives.
Creating engaging content across blogs, email campaigns, webpages and social media, translating complex products and services into clear, customer-focused messaging.
Creating clear and inspiring creative briefs for the design team.
Creating customer marketing campaigns and communications that support both Lime and Aviate, helping strengthen customer engagement and brand awareness.
Working with internal stakeholders to develop and launch lead generation and demand generation campaigns using HubSpot.
Building and maintaining automated marketing workflows, email journeys and nurture campaigns in HubSpot.
Monitoring campaign performance, reporting on key metrics and using insights to continually improve future activity.
Ensuring all marketing activity is delivered on time, on brand and to a high standard.

Travel Innovation Group

4.5 Glassdoor

Across our three companies, Lime, Calrom and Aviate, we create innovative tech, services and products for the travel industry.By working hand in hand with airlines, cruise lines and hotels to deliver the best booking services to the trade, we’ve gained a thorough understanding of the industry’s challenges and more importantly, how to solve them.To learn about us and the brands we mange – there are many! – please check out our website.We’re a global business with over 500 staff across our offices in the Cheshire & Manchester, UK, Lahore, Pakistan, Cape Town, South Africa and St Michael, Barbados. While we’re growing fast, our Customs remain our guiding principles and company ethos – you can read more about these on our website too.If you’re interested in joining our growing, diverse and vibrant teams, check out tig-careers.com.

Ellesmere Port, England, GBR

158 employees (5 in marketing)

www.travelinnovationgroup.com

91% recommend to a friend