Marketing Lead at Merge Money Ltd. | London, UK

Marketing Lead

London, UK (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the brand, demand generation, product marketing, and executive storytelling to build a trusted, scalable fintech growth engine that unifies messaging across global markets.

Brand Leadership: shape thought leadership, research, and media to elevate Merge’s authority in fintech and cross-border payments.
Demand & Product Marketing: run multi-channel campaigns and storytelling that connect product innovation to buyer value and faster sales cycles.
Enablement & Collaboration: align with product, compliance, and leadership while building scalable systems and partnerships to amplify growth.

Job Description

Own the global marketing mandate across brand leadership, demand generation, product marketing, and leadership alignment to build a trusted fintech brand and scalable growth engine.

Brand & Market Leadership
Develop and execute a global brand strategy across thought leadership, research, and media channels.
Build a strong executive voice through articles, reports, awards, and partnerships.
Establish Merge as the most trusted and recognizable brand powering seamless stablecoin-to-fiat payment infrastructure for businesses worldwide.
Grow engagement across owned and earned channels, driving measurable increases in reach and brand recall.
Build positioning and messaging that resonates with modern fintech, AI, crypto, and global payments audiences.
Demand Generation & Growth Marketing
Build a high-performance inbound engine that drives qualified enterprise leads and pipeline contribution across regions.
Develop and manage multi-channel campaigns that span content, digital, and event marketing.
Develop media outreach, and AI / LLM optimized publication strategies to improve visibility, and authority.