Own the global marketing mandate across brand leadership, demand generation, product marketing, and leadership alignment to build a trusted fintech brand and scalable growth engine.

• Brand & Market Leadership
• Develop and execute a global brand strategy across thought leadership, research, and media channels.
• Build a strong executive voice through articles, reports, awards, and partnerships.
• Establish Merge as the most trusted and recognizable brand powering seamless stablecoin-to-fiat payment infrastructure for businesses worldwide.
• Grow engagement across owned and earned channels, driving measurable increases in reach and brand recall.
• Build positioning and messaging that resonates with modern fintech, AI, crypto, and global payments audiences.
• Demand Generation & Growth Marketing
• Build a high-performance inbound engine that drives qualified enterprise leads and pipeline contribution across regions.
• Develop and manage multi-channel campaigns that span content, digital, and event marketing.
• Develop media outreach, and AI / LLM optimized publication strategies to improve visibility, and authority.