Marketing Lead

Responsibilities

• Key Responsibilities *Marketing Strategy & Campaign Planning* \* Develop and implement the overall marketing strategy. \* Create and manage an annual, quarterly and monthly campaign calendar. \* Plan campaigns around products, equipment, services, training, events, partnerships and launches. \* Establish campaign objectives, budgets, timelines and KPIs. \* Ensure all campaigns are delivered on time and to a high standard. \* Continually evaluate and refine marketing activity based on performance. *Team Leadership* Managing and developing the marketing team will be a major part of this role. You will oversee the Senior Marketing Executive and any future members of the marketing team. The Senior Marketing Executive will undertake much of the day-to-day activity, including: \* Social media. \* Email campaigns. \* Website updates. \* SEO activity. \* SEO reporting. \* Google Analytics. \* Meta Business Suite. \* Google Ads. \* Content and campaign implementation. Your responsibility will be to *direct, oversee and quality assure this work*, ensuring that agreed activity is completed, deadlines are met and results are being achieved. You will: \* Set clear objectives and deadlines. \* Monitor performance. \* Provide constructive feedback. \* Identify training and development needs. \* Hold team members accountable. \* Review the quality of their work. \* Ensure activity is aligned with the overall strategy. \* Report team performance back to the Managing Directors. --- *Commercial Performance & KPIs* You will be responsible for establishing and monitoring measurable marketing KPIs, including where relevant: \* Revenue generated through marketing. \* Qualified leads. \* Conversion rates. \* Customer acquisition. \* Cost per lead. \* Cost per acquisition. \* Marketing ROI. \* ROAS. \* Website conversion. \* Email performance. \* Social media engagement. \* SEO performance. \* Paid advertising performance. \* Campaign performance. \* Brand awareness. \* Customer engagement. The successful candidate must be comfortable working with data and using it to make commercial decisions.
• Reporting to the Managing Directors*
• Weekly Reports*\n\* Marketing activity.\n\* Campaign progress.\n\* Leads and enquiries.\n\* Key results.\n\* Upcoming activity.\n\* Issues and opportunities.\n\* Team performance.\n\* Immediate priorities.
• Monthly Reports*\n\* Marketing KPIs.\n\* Revenue generated.\n\* Lead generation.\n\* Conversion.\n\* Campaign performance.\n\* Website, SEO, email and social performance.\n\* Advertising performance.\n\* Budget and spend.\n\* ROI / ROAS.\n\* Team performance.\n\* Recommendations.
• Quarterly Reports*\n\* Strategic marketing performance.\n\* Performance against company objectives.\n\* Market and competitor analysis.\n\* SWOT analysis.\n\* Customer behaviour and trends.\n\* ROI.\n\* Budget performance.\n\* Opportunities for growth.\n\* Recommendations for the following quarter.
• Global Marketing* You will be responsible for helping develop marketing strategies that support our international growth. This includes understanding and identifying opportunities across: UK | USA | Canada | Europe | New Zealand | Australia | UAE You will need to consider different markets, audiences, customer journeys, competitors and opportunities and ensure our marketing strategy can scale as the company expands internationally.
• Product & Equipment Launches* You will take ownership of marketing plans for new: \* Products. \* Equipment. \* Services. \* Training courses. \* Partnerships. \* Events. \* International launches. Every launch should have a clear timeline, responsibilities, marketing activity, deadlines and KPIs so that everyone involved knows exactly what needs to happen and when.
• Customer Journey & Conversion* You will analyse the customer journey from: *Awareness → Engagement → Enquiry → Lead → Conversion → Customer → Repeat Custome*r You will identify where potential customers are being lost and recommend ways to improve conversion. We are particularly interested in someone who understands the difference between generating *lots of enquiries* and generating *quality leads that actually convert into revenue*.
• Competitor & Market Analysis* You will be expected to: \* Monitor competitor activity. \* Analyse market trends. \* Identify changes in customer behaviour. \* Conduct SWOT analysis. \* Identify gaps in the market. \* Identify new opportunities. \* Recommend new marketing channels and platforms. \* Keep the business ahead of changes within the market.
• AI & Marketing Technology* We want someone who understands how AI and emerging technology can improve the efficiency and performance of a modern marketing department. You will be expected to: \* Identify useful AI tools. \* Introduce appropriate automation. \* Improve team productivity. \* Explore new marketing platforms. \* Identify opportunities to reduce manual workload. \* Keep up with developments in AI and marketing technology. \* Support the team in using AI effectively and responsibly.

Requirements

• Essential Experience \* Previous experience in a senior marketing or marketing lead position. \* Experience managing or leading a marketing team. \* Strong campaign planning experience. \* Strong understanding of digital marketing. \* Experience with Google Analytics / GA4. \* Experience with Google Ads. \* Experience with Meta Business Suite / Meta Ads. \* Understanding of SEO. \* Understanding of email marketing. \* Experience managing marketing budgets. \* Experience with KPIs and performance reporting. \* Strong analytical skills. \* Strong understanding of customer journeys and conversion. \* Strong understanding of brand management. \* Competitor and market analysis experience.

Preferred

• Desirable Experience within: \* Beauty. \* Wellness. \* Spa. \* Hospitality. \* Training. \* Professional services. \* E-commerce. \* International businesses. Experience using AI and marketing automation tools would also be highly advantageous.

Benefits

• Benefits: * Employee discount