Responsibilities

• PR, Narrative & Communications: Shape and amplify Vertiv's regional narrative through coordinated PR activity, thought leadership placement, and media engagement. Working alongside the PR Agencies and EMEA PR team to ensure consistent messaging across earned, owned, and paid channels, Coordinate content reviews and approvals with internal stakeholders to ensure accuracy, compliance, and alignment before publication, working closely with subject matter experts, portfolio teams, creating compelling content across a range of formats, including case studies, customer stories, videos, advertising, landing papers and digital campaign assets.
• Event Execution & Lead Conversion: Run the full operational playbook for marketing events, trade shows, and field activations end-to-end. Then own the critical handoff, ensuring every lead is accurately captured, CRM-routed, qualified, and delivered to Sales with zero pipeline leakage. Go beyond attendance numbers by analysing engagement depth, lead quality, and conversion potential to prove what's actually working.
• Revenue PODs & Pipeline Contribution: Work closely with Revenue PODs (cross-functional sales and marketing teams) to align field marketing execution with commercial targets. Ensure marketing activities directly feed into POD-level revenue goals, providing visibility on sourced and influenced pipeline at a granular, team-based level.
• Pipeline & Demand Generation: Connect the dots between activity and impact. Track marketing-sourced pipeline contribution, monitor channel metrics, and report on the commercial value of every initiative using Power BI, Oracle Analytics, and marketing automation platforms.
• Brand, Content & Communications: Enforce global guidelines across all outputs, agency-produced, partner-generated, or internal — while ensuring every piece of messaging aligns with the broader GTM strategy and commercial objectives. Develop compelling customer case studies with Sales and manage local social media that balances global consistency with local relevance.
• Multi-Stakeholder Interface & Sales Alignment: Serve as the go-to marketing contact for field sales teams, channel partners, regional leadership, and cross-functional stakeholders — building trusted relationships through regular face-to-face engagement at our London or Southampton offices and effective remote collaboration across time zones. Align on priorities, event participation, and campaign execution. Brief agencies with clarity and hold the line on timelines and quality. Strengthening Vertiv's presence in the local industry ecosystem through meaningful community engagement and connections.
• AI-Powered Efficiency & Innovation: The Specialist is expected to leverage the latest AI-powered content creation, research, productivity, and workflow automation tools to improve efficiency, enhance content quality, and support content strategy execution. Staying ahead of emerging technologies and integrating them into day-to-day marketing operations is a core expectation of this role.
• Data Governance & Accountability: Ensure all data handling, lead capture, and communications comply with privacy regulations. Track KPIs consistently, maintain data accuracy, and share performance openly, reinforcing a culture of transparency and continuous improvement.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or related field
• 3+ years of professional experience in field marketing, including content, communications, technical writing, engineering, IT, data center, or related technical fields.
• Demonstrated experience managing event logistics and post-event lead processes.
• Familiarity with CRM tools (e.g., Oracle, Redwood) and marketing automation platforms (e.g., 6Sense, PowerBi, social media scheduling tools, budgeting & expense platforms)
• Experience using Canva Pro
• Excellent written and verbal English
• Willingness to travel regularly within the UK, Ireland, and the Nordics (up to 3 months per year) and attend face-to-face meetings at our London or Southampton office on a regular basis.

Preferred

• Strong interest in and understanding technology and digital infrastructure markets.
• Ability to quickly learn and communicate complex technical subjects.
• Ability to manage multiple projects and navigate structured review and approval processes.
• Experience in B2B technology marketing, engineering, IT, data center, or related industries preferred.
• Familiarity of working for large US corporates
• Proven PR experience and event management skills.