Responsibilities

• Implement marketing plans according to the student journey
• Co-ordinate the briefing, creation and implementation in a timely manner of marketing activities across a range of channels e.g. web, social media and print
• Analyse and report performance data to assess whether the objectives are being met and identify trends and opportunities
• Actively participate in reviewing marketing activity including analysing results, identifying lessons learned and sharing best practices
• Maintain the accuracy of public information covering all marketing collateral and websites
• Gather and communicate opportunities for content that support the student journey and help to maintain social media activity (as required)
• Continually seek to improve the customer experience by listening to and acting on student needs
• Undertake desk research including customer, competitor and market analysis
• Administrative duties including keeping data in IT systems current and reporting as required
• Support and take a lead in portfolio marketing activity and marketing project work as required

Requirements

• Degree, or relevant qualification in Marketing desirable
• Fluent in English with excellent written and oral skills
• Ability to work within tight deadlines and juggling priorities
• Interest or experience of the higher education sector
• Confident communicator, internally and externally
• Strong professional writing skills and visual sense
• An eye for detail and accuracy
• Results driven
• Influencing skills to make things happen through others
• Ability to prioritise and manage multiple initiatives/projects

Preferred

• Degree, or relevant qualification in Marketing desirable