Marketing Executive, Scripted Content

Responsibilities

• Responsible for developing briefs for campaign that deliver against strategic (recall, consumption, perception, talkability) across multiple media and platforms.
• Review and assess the creative response to brief, feeding back to develop the creative further
• Review of media plan for campaigns, and assesses suitability against campaign brief.
• Responsible for the delivery of all creative assets in a timely way
• Responsible for the necessary compliance of all marketing and communications activity, following BBC Editorial Guidelines.
• Contribute to regular campaign evaluations with colleagues; feed back results to the wider team and stakeholders; and apply learnings to future campaigns.

Requirements

• Proven experience delivering integrated multi-media marketing campaigns, managing all stages from initial brief through to implementation, evaluation, and continuous improvement.
• Strong project and stakeholder management skills, with the ability to lead collaboration across organisational boundaries and build effective relationships with internal and external partners.
• Excellent communication and presentation skills, with the ability to influence, engage, and convey complex information clearly to a range of audiences.
• Analytical and strategic thinker, able to critically evaluate ideas, interpret information, make informed decisions, and drive improvements to working practices.
• Demonstrated ability to lead campaigns and teams in a complex matrix environment, effectively managing competing priorities, resources, deadlines, and performance targets.

Preferred

• Experience of / demonstrable passion for TV and the TV industry