Marketing Executive

London, UK (On-site)

Salary Not AvailableEntry LevelFull time

Posted 2 months ago

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Job Summary

Drive event marketing and cross-publish audience growth for Mash Media’s exhibitions and trade titles, aligning campaigns with sales and editorial to boost registrations, sponsorship inquiries, and on-site engagement.

  • Event and publication marketing: promote registrations, exhibitor/sponsor inquiries, and multi-channel on-site activity.
  • Audience growth: run delegate acquisition and sponsorship programs via email, newsletters, and social media.
  • Campaign planning and coordination: assist with copywriting, messaging alignment with sales/editorial, monitor performance, and update materials.

Job Description

Responsibilities

  • You'll execute the marketing for International Confex, the leading exhibition for the MICE industry. From driving visitor registrations, exhibiting and sponsorship enquiries to managing social channels and on-site activity, this is a high-energy role for someone who thrives in the world of events.
  • you'll grow the audiences for two of the most respected trade publications in the global meetings industry. From driving delegate acquisition and sponsorship enquiries campaigns using emails, newsletters and social media, this role is perfect for a content-savvy marketer with a sharp commercial instinct.
  • Day-to-day responsibilities include assisting with campaign planning, copywriting for emails and social media, and coordinating with sales and editorial teams to align messaging.
  • The role also involves monitoring campaign performance, updating website and marketing materials, managing contact databases, and supporting event marketing activities before, during, and after events.
  • The role will help ensure consistent brand presence and audience growth across all channels.
  • There are two full-time roles up for grabs, both full-time roles on-site at our office in Kingston-upon-Thames, London.
  • Both roles are to support the planning and delivery of marketing campaigns across Mash Media’s publications, trade shows, and industry events.

Requirements

  • Strong written and verbal communication skills
  • Experience across digital marketing channels, including email, social, paid and/or SEO
  • A creative mindset with an organised, data-informed approach
  • Ability to manage multiple campaigns and deadlines simultaneously
  • A passion for events, media, or both!
  • Strong marketing fundamentals, including experience or education in marketing and events.
  • Effective communication skills, with clear written and verbal abilities suited to professional and client-facing contexts.
  • Understanding of sales processes and collaboration with commercial teams to support lead generation and revenue growth.
  • Relevant experience or interest in media, publishing, or the events industry is highly beneficial.
  • Proficiency with digital marketing tools (e.g., HubSpot, ASP, Canva, Excel, Adobe Creative Cloud) is an advantage.
  • Organised, proactive, and able to manage multiple deadlines in a fast-paced environment.
  • Preferred: Degree or equivalent qualification in Marketing, Events, Communications, Business, or a related field.

Preferred

  • Degree or equivalent qualification in Marketing, Events, Communications, Business, or a related field.
  • Proficiency with digital marketing tools (e.g., HubSpot, ASP, Canva, Excel, Adobe Creative Cloud) is an advantage.
Mash Media logo

Mash Media

One Industry One Voice https://www.mashmedia.net/uk-event-industry-campaigns-combine-forces-to-deliver-one-industry-one-voice/Mash Media Group Ltd. is the leading UK publisher of magazines and directories for the events industry, covering all its segments: exhibition, conference and live and outdoor. We are also the organisers of the best shows 'for' the events industry.Within our magazines and directories you will find listings of all current exhibitions worldwide, databases of suppliers to the conference and exhibition world, analysis of the latest news and trends and much more. We publish the must read magazines and directories, in print and online, for the event industry, from exhibition to conferences, from meetings to live events. The UK focused Conference News and Exhibition News, the worldwide focused Conference and Meeting World and Exhibition World, the live production events magazine Access All Areas and the exiting events marketing Engage Magazine.We also organise the International Confex and the Event Production Show, two of the key trade show for event professionals in UK and we acquired the Office* Show in 2016 to expand our reach even more. Along with many other events (EN Awards, EP Awards, EN RaceDay, Thirty Under 30), at Mash Media Group Ltd. we provide the best experiences for all the #eventprofs worldwide.

Founded in 1994
Kingston Upon Thames, England, GBR
101 employees (32 in marketing)

Traffic Signals

Monthly Visitors
4.7K
Traffic Source Mix
Search
36.3%
Direct
38.7%
Referral
7.5%
Social
3.4%
Paid
13.7%

Headcount Trend

Current headcount: ~101

Marketing Team

Marketing Team Size
24 (24% of company)