Responsibilities

• Develop, implement, and manage marketing campaigns aligned with company objectives and KPIs
• Monitor, analyse, and report on campaign performance across all channels
• Execute multiple campaigns concurrently with clear ownership of tasks, timelines, and outcomes
• Collaborate with cross-functional teams (product, sales, creative) to ensure campaigns are aligned and deliver maximum impact
• Conduct audience segmentation, A/B testing, and performance analysis to improve targeting, engagement, and conversion
• Maintain a keen focus on ROI, ensuring that marketing spend is optimised for measurable results
• Stay current with industry trends, emerging tools, and best practices to keep campaigns innovative and effective
• Take initiative in identifying optimisation opportunities
• Provide regular insights and recommendations to senior management to inform strategic decision-making

Requirements

• Essential: Strong analytical skills and experience with KPI tracking, reporting, and optimisation.
• Excellent project management and organisational skills
• Results-oriented mindset with the ability to balance creativity and data-driven decision-making
• Comfortable operating in a performance-driven environment
• Manage own workload effectively, prioritising tasks to meet deadlines
• Resilient and adaptable
• High attention to detail with the ability to follow and execute briefs accurately.
• Proficiency with marketing platforms