Marketing Executive (Hybrid) at Raytec Ltd | Ashington, Dudley, UK

Marketing Executive (Hybrid)

Ashington, Dudley, UK (On-site)

Salary Not AvailableMid LevelPermanent

Posted 5 weeks ago

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Job Summary

Own content and campaign execution for a technical B2B audience across web, email, social, and events, with a strong handle on product literature and on-site activation.

Content Engine: Write, edit, and schedule on-brand technical content for web, blog, datasheets, and campaign assets.
Campaign & Channel Ownership: Plan and execute email, LinkedIn, social, web, and events with performance reporting.
Asset & Site Governance: Maintain WordPress site and marketing materials in sync with product messaging and design partners.

Job Description

Content creation - write clear, accurate, on-brand marketing content suitable for a technical B2B audience.
Support marketing campaigns – including email marketing, social media, web and events.
Maintain Raytec's marketing materials to a consistently high standard.
Write clear, accurate, on-brand marketing content across all channels and formats, from web copy and blog posts to product materials and campaign assets. Build, write and schedule email campaigns, including template creation, list segmentation and performance reporting.
Write and schedule LinkedIn content that reflects the Raytec brand, supports campaign activity and engages a professional, technical audience.
Update and maintain the Raytec website (WordPress), keeping pages accurate, current and consistent with messaging.
Edit and maintain product datasheets and technical marketing literature, working closely with the product team to ensure accuracy.
Support the planning and delivery of exhibitions and events, including logistics, materials and on-site coordination, plus produce sales aids and co-branded assets for the global distribution network.
Provide marketing support for Atexor Oy (Finland) across relevant touchpoints, including content, campaigns and materials.
Track and report on content and campaign performance, collaborate with Sales, Product Management and Technical, and work with the external design agency to produce on-brand assets.

Raytec Ltd

We provide computer aided design services to Engineers, manufacturers and innovators, to develop their concept as a Digital Prototype prior to manufacture. This permits us to save up to 40% of the development cost for our client. A positive and cost-effective method of Prototype development.

Founded in 2000

Lower Hutt, Wellington, NZL

1 employees