Marketing Executive

East Kilbride, East Renfrewshire, UK (On-site)

Salary Not AvailableMid Level2+ years expPart time

Posted 5 weeks ago

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Job Summary

Own the social content and email marketing rhythm for GOALS, with a focus on engagement, conversion, and SEO-friendly web experience, while aligning with agency partners and inclusion initiatives.

  • Social & Content Execution: Plan and publish content across Facebook, Instagram, TikTok, and X, plus weekly email campaigns in Klaviyo.
  • Campaign Optimization & Analytics: Track engagement and conversion metrics, iterate creative and copy, and report findings for improvement.
  • Collaboration & Operations: Coordinate with agencies and club teams, manage requests in Monday.com, and support PPC and content marketing while advancing EDI initiatives.

Job Description

Responsibilities

  • Plan, create, and publish social media content (Facebook, Instagram, TikTok, X).
  • Manage email marketing campaigns in Klaviyo — newsletters, promotions, and event updates.
  • Analyse campaign performance to improve engagement and conversion rates.
  • Update and maintain the GOALS website, optimising content for SEO and user experience.
  • Support digital advertising, PPC, and content marketing initiatives.
  • Collaborate with agencies and club teams to deliver integrated campaigns.
  • Contribute to EDI (Equality, Diversity & Inclusion) initiatives such as Kick It Out.
  • Use Monday.com to manage marketing requests and campaign planning.

Requirements

  • 1-2 years experience in a digital marketing, marketing executive, or social media executive role.
  • Skilled in content creation, copywriting, and email marketing.
  • Familiar with tools such as Klaviyo, Canva, Meta Business Suite, and Monday.com.
  • Excellent communication and organisational skills.

Preferred

  • A passion for football, sport, or community engagement is a plus!

Benefits

  • Competitive salary and company benefits.
  • Career development opportunities in a growing brand.
  • Friendly, fast-paced, and inclusive culture.
  • Be part of a team making a difference through sport.
GOALS logo

GOALS

GOALS is the market leader in the fast-growing small-sided football market. The Company currently operates 43 clubs in the UK.Each GOALS club features between 8 and 18 LED-floodlit, custom-built arenas.We offer 5-a-side and 7-a-side leagues, tournaments, casual games, junior football leagues and football coaching (coaching camps during school holidays). In addition to our vibrant clubhouses, which cater for players' food and drink needs pre and post-football, we also offer children's parties and function spaces for hire to suit a number of occasions. We are the only small-sided football business to have ProTurf, all-weather pitches - the latest generation of playing surfaces with three core layers, including suspension for a more comfortable, longer playing experience.

Founded in 2000
East Kilbride, Scotland, GBR
429 employees (10 in marketing)

Traffic Signals

Monthly Visitors
84.8K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
48.3%
Direct
27.7%
Referral
10.9%
Social
3.9%
Paid
4.1%

Headcount Trend

Current headcount: ~429

Marketing Team

Marketing Team Size
10 (2% of company)
Median Career Experience
16 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
1