Responsibilities

• Organic Social Media – Day-to-day management of The Fold’s organic social channels - primarily Instagram, but also Pinterest, LinkedIn and Facebook - ensuring consistent, on-brand posting in line with the content calendar
• Draft and schedule social content in line with the brand tone of voice and content strategy set by the Head of Content & Creative Services
• Source, select, and caption assets in collaboration with the Creative Producer and design team - always asking whether each piece of content earns its place
• Monitor platform performance metrics - reach, engagement, saves, follows - and feed insights back to the team to inform the ongoing content plan
• Stay close to platform developments, trends, and competitor activity to bring fresh, relevant ideas to the team
• Support the development of short-form video content (Reels) where relevant, working with the Creative Producer on assets
• Community Management – Own the day-to-day community experience across The Fold’s social channels - responding to comments and DMs promptly, warmly, and in brand voice
• Identify and flag positive customer stories, styling moments, and UGC opportunities to the wider team
• Build genuine relationships with The Fold’s most engaged customers and brand advocates online
• Monitor and report on community sentiment, surfacing themes and feedback that can inform product, content, and customer experience decisions

Requirements

• 2-3 years of in-house Marketing experience with a degree in marketing, fashion, communications, journalism, or a related discipline
• A genuine love of and feel for premium fashion and luxury brand aesthetics - you instinctively understand The Fold customer
• Excellent written English - you write clearly, confidently, and with natural feel for tone; copy editing instincts are a real bonus
• Highly organised with strong attention to detail - you manage multiple workstreams without dropping the ball
• A confident and proactive communicator - comfortable working with senior stakeholders and external partners
• Comfortable with social media platforms from a professional and analytical perspective, not just a personal one
• Numerate and comfortable working with basic performance data to draw simple, practical conclusions
• A collaborative team player who is equally happy taking direction and using their initiative
• Adaptable, positive, and ready to roll up their sleeves - this is a hands-on role in a fast-moving team

Preferred

• Some familiarity with affiliate marketing or digital marketing platforms is a bonus, but not essential - we will train the right person
• an interest in developing others and early line management experience (or the appetite for it) would be a real plus

Benefits

• 33 days holiday (25 days + bank holidays) + option to buy more!
• Pension scheme
• Salary sacrifice options (pension & childcare)
• Financial wellbeing platform to support your goals
• £1,250 annual The Fold gift voucher
• Bike to work scheme to save on bikes & equipment
• Employee Assistance Programme (confidential wellbeing support when you need it)
• Eye care support
• Enhanced maternity pay
• Friends & family discount – enjoy 50% off full retail price