Responsibilities

• Support the development and implementation of the marketing strategy
• Creation of marketing planning documents and support its delivery
• Campaign development promoting all departments – restaurant, shop, butchery and events
• Data analytics (track and report on marketing campaign performance, providing insights and recommendations for improvements – weekly and annual tracking across all digital platforms (including GA4 analytics desirable).
• Manage and implement email marketing campaigns (using Mailer Lite)
• Meta Ads – creation of campaigns, define goals, creation of target audiences, implementation, analysis of performance, drive sales and traffic, manage budget
• Relationship Management – work with suppliers to gain content on new products and develop relationships with relevant influencers.
• Influencer Marketing - set clear campaign objectives and define the target audience. Source and vet relevant creators, negotiate agreement, communicate clear content brief, and analyse performance metrics to calculate the return on investment
• Manage the loyalty scheme (managing rewards, campaigns and promotions via app and instore device)
• Customer satisfaction survey creation (Google Forms)

Requirements

• A strong academic track record, preferably with qualifications in marketing
• Excellent writing and presentation skills, with an eye for detail
• The ability to get on with the job and able to come up with fun and engaging content across all platforms
• Some experience with digital marketing and digital emailing platforms essential
• Understanding of Meta Ads essential
• Solid digital marketing experience working across multiple channels
• A hands-on, proactive and enthusiastic attitude, with a willingness to learn
• An entrepreneurial spirit and excellent interpersonal / communication skills, with the ability to work in a team
• Outstanding organisation skills with an ability to juggle multiple requirements and projects

Preferred

• Graphic Design and Webpage development
• Management of GA4 Analytics

Benefits

• 20% employee discount (after 3 months’ service)
• On-site parking
• Flexible working hours but Mondays required
• Discount card after 3 months
• Flexible schedule
• On-site parking
• Casual dress
• Employee discount
• Free parking