Responsibilities

• Develop and execute comprehensive marketing strategies aligned with company goals, focusing on B2B (business-to-business) marketing efforts.
• Manage social media platforms by creating engaging content, scheduling posts, and analyzing engagement metrics to optimize outreach.
• Oversee SEO (search engine optimization) efforts to improve website visibility and organic traffic through keyword research, content optimization, and technical audits.
• Coordinate and manage digital advertising campaigns using Google Ads and other PPC (pay-per-click) platforms, ensuring targeted reach and ROI maximization.
• Utilize WordPress to update and maintain the company website, ensuring content is current, accurate, and optimized for user experience.
• Conduct analysis using tools like Google Analytics to monitor campaign performance, generate reports, and recommend improvements.
• Create compelling copy for emails, social media posts, blogs, and other marketing materials that resonate with target audiences.
• Lead project management efforts for various marketing initiatives, ensuring deadlines are met while maintaining high-quality standards.
• Collaborate with cross-functional teams to align marketing strategies with sales objectives and product launches.
• Use Microsoft Office tools including Excel and PowerPoint to prepare reports, presentations, and data analysis summaries.

Requirements

• Proven experience in marketing roles with a focus on digital channels such as social media management, SEO, Google Ads, and email marketing.
• Strong management skills with the ability to lead projects independently and coordinate team efforts effectively.
• Proficiency in Adobe Photoshop for creating visual content that enhances campaign appeal.
• Hands-on experience with WordPress website management and content updates.
• Excellent analysis skills using Google Analytics and other data tools to interpret performance metrics.
• Exceptional copywriting abilities tailored for B2B audiences across various formats including emails, blogs, and social media posts.
• Knowledge of IT systems relevant to digital marketing platforms and tools.
• Strong communication skills in English with the ability to articulate ideas clearly across diverse teams.
• Effective time management and organizational skills to prioritize tasks in a fast-paced environment while meeting deadlines.