Marketing Executive

Bradford, UK (Hybrid)

Salary Not AvailableEntry LevelFull time

Posted 2 weeks ago

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Job Summary

Own and drive integrated marketing campaigns across housing locations, coordinating media, creative assets, and stakeholder collaboration while ensuring compliant use of budgets and data-driven improvements.

  • Lead cross-functional campaigns and media planning across channels
  • Build and maintain relationships with Housing Operations, Customer Centre, and external agencies

Job Description

Responsibilities

  • Working alongside the Marketing Manager to coordinate and deliver integrated online and offline marketing campaigns across rented housing and extra care.
  • Identifying priority locations, booking media through external agencies, briefing artwork to the Design team, and liaising with publishers and suppliers to ensure campaigns are delivered on time.
  • Developing and maintaining marketing toolkits, guidance, intranet content and promotional materials to support consistent and effective local marketing activity.
  • Maintaining accurate third-party directory listings and ensuring marketing information across internal systems is kept up to date.
  • Coordinating the marketing inbox, responding to enquiries professionally, and maintaining mailing and suppression lists in line with agreed processes.
  • Building strong working relationships with Housing Operations, the Customer Centre, Communications and Marketing colleagues, agencies and external suppliers to deliver high-quality marketing activity.

Requirements

  • creative, organised and enjoys working collaboratively. You'll also have
  • Experience supporting integrated marketing campaigns, including media planning, advertising, print production and digital marketing.
  • A keen eye for design, excellent attention to detail, and strong copywriting and proofreading skills.
  • The ability to build positive working relationships with colleagues, agencies, suppliers and stakeholders across different teams.
  • A commercial mindset, with an understanding of how to maximise the effective use of marketing budgets and external suppliers within a not-for-profit environment.
  • Strong organisational skills, with the ability to manage competing priorities and keep stakeholders informed.
  • Confidence working with data, monitoring campaign performance and using insights to help improve future marketing activity.
Anchor logo

Anchor

Helping people enjoy later life is our passion. It has been for more than 60 years. And today, in an ageing society, our housing, care and support is needed more than ever.As England’s largest provider of specialist housing and care for those in later life, we’re committed to creating choice and opportunity for everyone. That's why we listen carefully to residents, shaping our homes and services around their changing needs.And we’re proudly not-for-profit, which means every penny we make is reinvested into our properties and services, building more and innovating for the future so that people can have a home where they love living in later life.To find out more about what we do, please visit: https://www.anchor.org.uk/about-anchor

Founded in 2018
2.6K employees (173 in marketing)

Traffic Signals

Monthly Visitors
205.5K
Monthly Google Ads Budget
$23
Traffic Source Mix
Search
59.9%
Direct
31.7%
Referral
6.6%
Social
1.1%
Paid
0.7%

Headcount Trend

Current headcount: ~2.6K

Marketing Team

Marketing Team Size
173 (7% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$31.6M
Last Raise
$31.6M
Debt Financing, 2 years ago

Funding History

  • Feb 2024
    Debt Financing • $31.6M