Responsibilities

• Supporting the execution of the Private Markets marketing and communications strategy across the UK, EMEA, North America and APAC, ensuring activity is aligned with the organisation’s business goals, new business acquisition and revenue growth.
• Planning and organising Private Markets marketing initiatives across all channels, ensuring the Corpay brand is always at the forefront and that campaigns are delivered within budget.
• Working with the Communications Director and Sales Management to plan customer and prospect events, seminars, roundtables, private dinners and webinars, allocating budget accordingly, providing regular reporting on ROI and tracking year-to-date spend against budget.
• Working with the Communications Director and Sales Management to plan annual tradeshows, conferences and sponsored industry events across key Private Markets regions, handling logistics and providing regular reporting on ROI and budget performance.
• Manage the end-to-end delivery of events, including planning, supplier coordination, venue liaison, invitations, attendee management, sales briefing, onsite support, follow-up activity and post-event reporting.
• Lead the development and delivery of marketing projects and programmes that drive sales growth among Private Markets audiences and market segments.
• Work with the Global Digital Marketing Director and wider Digital Marketing team to plan and support digital marketing programmes, including social media, email nurture, landing pages and online channels, focused on driving brand awareness, engagement and lead generation.
• Work closely with partners, industry associations and vertical-specific organisations across the UK, EMEA, North America and APAC, along with regional Sales teams, to identify strategic partnerships and collaborative marketing opportunities that support revenue growth and strong ROI.
• Assisting Account Based Marketing and nurture programmes for priority Private Markets accounts and segments.
• Develop and draft marketing content where required, including event invitations, email copy, landing page copy, social media content, brochures, sell-sheets, presentations, webinars, case studies and sales enablement materials.
• Working with the Global Content and Communications team to develop marketing and PR collateral, including white papers, articles, case studies, sell-sheets, social media content, video content and webinars that effectively support the sales process and position Corpay as an industry leader.
• Proactively establish and maintain effective working relationships with all support departments, including Sales, Digital Marketing, Creative, Content, Communications, Compliance, Legal and third-party suppliers.