Marketing Events and Campaigns Coordinator
Newcastle upon Tyne, UK
Posted 2 months ago
Job Summary
Own the coordination and execution of early marketing campaigns and events for student recruitment, shaping strategy with data and assets, and evaluating impact across the student decision journey.
Job Description
Responsibilities
- In collaboration with the Marketing Planning and Campaign Manager and Marketing Events Manager, support the development and delivery of high-quality pre-application marketing-led campaigns and events for student recruitment
- Support the organisation and delivery of Open Days (both online and on campus)
- Support the organisation and delivery of online thematic webinars and information, advice, and guidance sessions
- Gain an in-depth knowledge and understanding of our virtual event platform to support the setup, delivery, and development of innovative virtual events
- Use audience insight and user needs to shape and implement effective student recruitment campaigns to attract and convert prospective students, reflecting University priorities and objectives
- Evaluate the success and return on investment of campaigns and events throughout the student decision-making cycle
- Develop a range of marketing assets to support the effective delivery of campaigns and events. From programmes to banners, and from physical signage to video production, you’ll work across a variety of collateral
Requirements
- Experience of working in a higher education marketing and/or student recruitment role
- Experience of supporting the development of campaign plans and activities
- Proven ability to plan and organise customer-oriented events or projects, including evaluation of effectiveness/impact
- Outstanding organisational skills with the ability to manage multiple projects at the same time
- Flexibility and a positive approach to tasks, activities, and situations
- Excellent copywriting, editing and proof-reading skills and experience of creating engaging and accessible content/copy
- Experience of managing students to support the delivery of events
- Excellent interpersonal and communication skills with the ability to forge working relationships with a variety of stakeholders
- Experience of using digital/web marketing and analytics tools to report on campaigns and of using data to make recommendations for improvement
- Degree or equivalent relevant sector or industry experience
Preferred
- CIM or related marketing qualification (Desirable)
Benefits
- Newcastle University is a great place to work, with excellent benefits. We have a generous holiday package; plus the opportunity to buy more, great pension schemes and a number of health and wellbeing initiatives to support you.
Newcastle University
Newcastle University is a Russell Group university in the North East of England with a thriving international community of some 27,750 students from over 130 countries worldwide.As a member of the Russell Group of research intensive universities we have a world-class reputation for research excellence in the fields of medicine, science and engineering, social sciences and the humanities.Our academics are sharply focused on responding to the major challenges facing society today. Our research and teaching are world-leading in areas as diverse as health, culture, technology and the environment.We are committed to providing our students with excellent, research-led teaching delivered by dedicated and passionate teachers. Newcastle is among the top 20 universities in the country for our employment rate with 95% of our graduates going on to employment or further study, more than three quarters in graduate-level jobs. We are also one of the top 20 universities targeted by graduate employers in the UK.
Salaries
Posted range
£32K/yr – £35K/yr
Taken straight from the job posting.
Links
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