Responsibilities

• Own and manage the marketing calendar and critical path, coordinating campaigns, product launches and key trading moments.
• Bring strong, relevant creative ideas for launches, content, customer engagement and brand-building, and turn those ideas into action.
• Own the day-to-day trading and merchandising of our Shopify store.
• Manage product launches and uploads, ensuring imagery, copy, pricing and product information are accurate and live on time.
• Monitor and report on sales, sell-through and line-level performance, using this data to help inform reorder decisions, stock strategy and merchandising priorities.
• Own our Klaviyo email marketing, building and executing newsletters and customer communications.
• Develop and optimise automated and triggered CRM flows, segmentation and lifecycle messaging.
• Work with external digital specialists across Meta and Google, ensuring creative, performance and brand presentation are aligned.
• Create and adapt digital assets using Canva and/or Adobe Creative Suite, including Photoshop.
• Oversee social activity at a high level, ensuring it aligns with launches, campaigns and the wider marketing calendar.

Requirements

• Previous experience in an e-commerce, digital marketing or integrated marketing role, ideally within fashion, luxury or a design-led consumer brand.
• Strong working knowledge of Shopify and Klaviyo.
• Experience in e-commerce trading and online merchandising, including analysing sales, sell-through and product performance.
• Experience managing product launches and digital trading calendars.
• Experience building and executing email campaigns, automated CRM flows and customer segmentation.
• Good understanding of Meta and Google advertising, either through direct execution or agency management.
• Comfortable creating and adapting digital assets using Canva, Photoshop and/or Adobe Creative Suite.
• Experience briefing and managing freelancers, agencies and/or junior team members.
• Strong project-management skills and excellent attention to detail.
• A strong visual eye alongside genuine commercial awareness.

Preferred

• Experience using ChatGPT or Claude

Benefits

• Generous seasonal clothing allowance
• Generous staff discount on additional Hayley Menzies clothing
• Company MacBook