Responsibilities

• Develop and implement a comprehensive multi-channel marketing plan for the 2027 Ryder Cup, aligned to central Ryder Cup Europe marketing function and RCTS commercial objectives
• Develop and execute an impactful communication strategy that amplifies storytelling, brand voice, and community engagement, connecting RCTS with global audiences through compelling content to elevate the unforgettable experience of attending the 2027 Ryder Cup
• Work closely with Ryder Cup Europe marketing function, within existing approval frameworks to ensure messaging alignment of brand guidelines and Ryder Cup Europe communication strategies
• Plan and execute lead generation strategies across multiple platforms and markets to increase collection of consented first party data for interested parties in available of RCTS travel experiences for 2027 Ryder Cup
• Manage and grow Ryder Cup Travel Services presence across social media platforms
• Responsible for developing and executing the live-event social strategy and communications, ensuring meticulous pre-event planning.
• Work closely with the Customer Services team to monitor noise and feedback across online channels
• Develop and manage paid media strategy and execution to support RCTS sales and business objectives including Paid Search, Paid Social and other digital advertising solutions such as YouTube
• Lead relationship with design agency to deploy creative briefs for design and video assets to support the launch of key RCTS travel experiences
• Manage budgets efficiently with a strong ROI and performance mindset optimising for CAC and ROAS

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2+ years marketing experience, preferably in events, hospitality, travel, or e-commerce sectors.
• Good digital marketing knowledge of paid search, SEO, paid social, display, affiliate marketing, and emerging channels
• Experience working with Salesforce Marketing Cloud
• Experience in leading agencies and partners
• Good analytical skills and experience with web analytics tool
• Excellent copywriting skills and attention to detail
• Excellent project management and communication skills.
• Fluent in English

Preferred

• Experience in Salesforce Service Cloud and Salesforce Marketing Cloud
• Solid knowledge of HTML for email customization, with familiarity in Email Studio, Journey Builder, and audience segmentation tools.
• Experience of managing and optmising paid search and paid social campaigns, particularly Google, Meta and LinkedIn
• Experience within marketing agency environment would be an advantage
• Understanding of SEO/GEO and Conversion Rate Optimisation principles.
• Creative thinker with a results-oriented mindset
• Detail-oriented, proactive, and results-driven mindset with strong communication and cross-team coordination skills
• Experience in marketing for large-scale events, particularly in the sports or entertainment industries
• Strong relationship management skills to collaborate directly with Ryder Cup Europe marketing function
• Familiarity with the Ryder Cup ecosystem and/or sports fan communities.