Head of eCommerce

London, UK (Hybrid)

£90K/yr – £100K/yrSenior Level8+ years expFull time

Posted 19 hrs ago

Job Summary

Own and drive global DTC eCommerce growth, spanning revenue, profitability, and customer experience, by leading forecasting, trading, CRO, and cross-functional collaboration across Brand, Marketing, and Tech teams.

Own end-to-end global eCommerce performance and P&L
Lead pricing, promotions, forecasting, and optimization across DTC and digital channels
Manage a small cross-functional eCommerce team and external partners

Job Description

Responsibilities

eCommerce Strategy & Performance
Own end-to-end global eCommerce performance across DTC and digital channels, including revenue, margin, and P&L
Set and deliver a comprehensive global eCommerce growth strategy aligned to overall business objectives
Lead forecasting, budgeting, and trading principles across pricing, promotions, and profitability for DTC and digital channels
Drive improvements in conversion, AOV, and customer lifetime value
Digital Trading & Customer Experience
Oversee the digital trading calendar globally, ensuring best-in-class execution across launches, campaigns, and site merchandising
Own the end-to-end customer journey, identifying opportunities to strengthen brand equity and customer relationships through first-party channels
Lead CRO initiatives including testing across site, product pages, and checkout
Growth, Marketing & Retention

Requirements

8 + years of proven experience scaling revenue profitably through DTC eCommerce channels, ideally within beauty, skincare, personal care, or similar consumer categories
A history of owning and delivering to revenue and P&L targets
Experience managing and developing small, global high-performing teams
Deep understanding of Shopify and the broader digital commerce ecosystem, with experience across or exposure to marketplaces, DTC, and emerging digital commerce channels
Strong experience across performance marketing, CRM, and conversion optimisation
Ability to operate at both strategic and hands-on levels
Strong analytical capability with a data-driven approach to decision-making
Experience working cross-functionally in fast-paced, high-growth environments
Confident stakeholder management, including senior leadership
Entrepreneurial mindset with a bias for action and ownership

Benefits

Salary: £90,000 to £100,000 GBP per year
30 days holiday + 8 UK bank holidays
Pension contribution Scheme – 5% from you, 3% from us.
Private Medical Insurance – Includes travel, vision & dental (Vitality)
Work from Abroad – One month per year, anywhere in the world
Bonus Scheme – Discretionary bonus, based on individual and company performance
Mental Health Support – Free, confidential therapy via Spill
Flexi-Fridays – Finish early one Friday per month
Avenir Events – Quarterly meetups, celebrations & socials
Vibrant Office – Runway East, Bloomsbury

Avenir Collective

Building the future of beauty, personal care and lifestyle brands.Avenir Collective acquires, builds and scales disruptive brands across beauty, personal care, health, wellness and lifestyle.We partner with businesses that solve real consumer needs through products grounded in efficacy, trust and lasting relevance. Combining deep brand expertise, operational excellence and global scale, we help exceptional brands unlock their full potential while preserving the qualities that make them unique.Our portfolio includes brands such as Wrinkles Schminkles, with future growth driven through a combination of strategic acquisitions and brand development.Formerly Olsam, Avenir Collective is backed by NorthWall Capital and headquartered in London, with operations spanning the UK, Europe, North America and Australia.We're actively seeking the next generation of brands in beauty, personal care, health and wellness. If you're a founder, advisor or business owner exploring growth, partnership or succession opportunities, we'd love to hear from you.

GBR

45 employees (9 in marketing)

avenircollective.com