Responsibilities
Oversee the execution of and protection of Jacada's brand identity across all channels and touchpoints for the duration of the contract.
Ensure all marketing output is consistent with the strategy already in place, evolving it where required with the Managing Director's input.
Partner with the Sales and Operations Director to keep marketing activity aligned with commercial objectives and the client journey.
Work closely with the Client Experience Director to ensure that USPs are aligned with on-the-ground delivery
Act as final editorial oversight of the Jacada Explorer magazine, ensuring that goals are met and the timeline through commissioning, production, design, print and distribution is followed.
This is a flagship brand asset and a visible responsibility of the role.
Oversee Jacada's wider content output - website, blog, email, and social media - ensuring it is on-brand, high quality, and audience-relevant.
Work closely with the Head of Brand & Content to maintain content momentum and quality throughout the contract period.
Provide strategic oversight of Jacada's digital marketing activity through the Senior Digital Marketing Manager and their team.
Own the Jacada website and its development, ensuring that performance is prioritised, the site is appropriately maintained, updated and evolved.