Responsibilities

• Own B2C marketing KPIs from a data perspective, ensuring that key performance indicators and supporting data points are accurate, reliable and available within a reasonable timeframe for weekly and monthly business reviews.
• Support Marketing teams with reporting, helping them define relevant dashboards, reporting frameworks and performance indicators to answer their business questions.
• Analyse the acquisition funnel, from awareness through to conversion, to identify growth levers and provide actionable recommendations to Marketing teams.
• Run advanced marketing analyses to support strategic decision-making, including initiatives such as Geo-Lift studies, attribution analyses and other measurement approaches. Translate findings into concrete recommendations around budgets, channels and acquisition strategy.
• Implement algorithms and analytical solutions to support Marketing Operations, particularly around attribution and marketing measurement.
• Improve Marketing team autonomy through self-serve data products, enabling stakeholders to answer their day-to-day data questions without relying systematically on an analyst.
• Develop and deploy AI-powered data products and insights, using AI to make marketing stakeholders more autonomous and accelerate access to actionable insights.
• Own and maintain marketing tracking, ensuring that implementation remains compliant with regulations and aligned with changes across advertising platforms and the wider tracking ecosystem.
• Act as a bridge between Marketing and Product to ensure tracking remains up to date, follows best practices and provides the data and signals required for effective acquisition.
• Activate relevant data points within marketing platforms to improve acquisition performance and maximise the value of available customer and behavioural data.

Requirements

• Strong proficiency in SQL and Python, with the ability to independently query, analyse and manipulate data.
• Experience working with B2C marketing data, ideally within a subscription-based business, with a strong understanding of metrics such as acquisition, conversion, trials and churn.
• Proven experience in marketing analytics and reporting, including the ability to translate business questions into relevant analyses and actionable insights.
• Experience with marketing tracking and measurement, including familiarity with GDPR, SKAN, DMA and the broader digital tracking ecosystem.
• Strong analytical storytelling skills, with the ability to identify meaningful insights and clearly communicate recommendations to both technical and non-technical stakeholders.
• Experience working cross-functionally with Marketing, Product and Data teams.

Preferred

• Experience with Snowflake, Airflow, Segment, GTM and Amplitude
• Experience with advanced B2C marketing analytics methodologies such as Geo-Lift studies, Multi-Touch Attribution or Marketing Mix Modelling (MMM).
• Experience optimising acquisition strategies through A/B testing, particularly across the upper funnel.
• Experience activating and sharing data points with advertising platforms to improve acquisition performance.
• Experience developing self-serve reporting tools or AI-powered data products that enable business stakeholders to work more independently.

Benefits

• Pension plan – Standard pension contributions of 5% from the employer and 4% from the employee.
• Paid holiday – 26 days of paid holiday + 1 additional day off on your birthday.
• Mental health support – Access to Teale, our mental health platform, where you can book appointments with psychologists and monitor your mental health.
• Hybrid policy – Work remotely up to two days per week.
• ️ Cafeyn access – VIP access to Cafeyn, giving you unlimited access to all content on our platform.
• Team life – Four office meet-ups per year, bringing together our international teams to celebrate company updates and spend quality time together.