Marketing Controller

London, UK (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 7 weeks ago

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Job Summary

Own wholesale and digital marketing plan execution with data-driven optimization, linking activity to sales and ROI across multi-channel campaigns, while leading teams and aligning with trading priorities.

  • Channel ownership: plan and deliver integrated wholesale marketing across channels and digital touchpoints.
  • Performance levers: use customer, campaign, and commercial insight to boost ROI and revenue growth.
  • Leadership + collaboration: supervise wholesale and digital marketing teams and pilot data-led planning with trading and commercial stakeholders.

Job Description

Responsibilities

  • Lead the planning and delivery of integrated wholesale marketing activity across multiple channels.
  • Align marketing plans with trading priorities, commercial plans and business objectives.
  • Drive commercially focused marketing programmes that support sales growth, customer engagement and business performance.
  • Provide senior oversight of digital marketing strategy, performance and optimisation across e-commerce and campaign channels
  • Maximise supplier-funded marketing investment and develop commercially effective marketing programmes
  • Champion a data-led approach to marketing planning and decision making.
  • Utilise customer, campaign and commercial insight to improve marketing effectiveness and ROI.
  • Provide leadership and direction across wholesale and digital marketing teams
  • Act as deputy to the Head of Marketing and support wider marketing transformation initiatives

Requirements

  • Significant senior marketing experience within wholesale, retail, FMCG or multi-channel environments
  • Proven track record delivering commercially driven marketing programmes linked to sales performance
  • Experience using data, insight and analytics to drive marketing performance and business growth.
  • Strong experience managing supplier-funded or trade marketing investment
  • Expertise in digital marketing, e-commerce and performance marketing
  • Strong commercial acumen with the ability to link marketing activity to revenue outcomes
  • Demonstrated leadership experience with the ability to develop high-performing teams
  • A collaborative leadership style and a desire to continuously improve ways of working.

Benefits

  • Competitive salary and benefits package
  • Opportunity to play a key leadership role in a growing, dynamic business
  • Exposure to strategic, high-impact marketing initiatives across multiple channels
  • Career development within a large, multinational organisation
  • Be part of an organisation with ambitious growth plans and a strong entrepreneurial culture.
Bestway Group logo

Bestway Group

Bestway Group - ą¦œą§€ą¦¬ą¦Øą§‡ą¦° ą¦Ŗą§ą¦°ą¦Æą¦¼ą§‹ą¦œą¦Øą§‡Bestway Group is not just a regular business venture which is actually a promoter of good living. Its aim is not just to be a corporate powerhouse but a harbinger of better living standards by providing & satisfying the needs and requirements of human beings in this decaying planet. At present, Bestway Group has expanded to different business sectors in Bangladesh & abroad. Bestway Group is now working with full enthusiasm in the areas like: food, health, education, shelter, clothing, entertainment, environment, information technology, and renewable energy, trading, cooperative, R & D, social business and so on.Bestway believes its customers must be benefited, i.e. the company is committed to be developed as a Customer Focused Organization. So, surveying the interest of valued customers is its utmost priority, the company has developed an extremely qualified support staffs to meet the expectations and ensure the customers’ satisfaction. Employees work as a team in every sense of the word. Moreover, our share holders, employees, customers, investors always work as a ā€œone family teamā€ to make our vision true and successful.Company’s professional agents and brokers work with their high ranking support staffs always stay on top of the market and provide prompt, quality services to its clients. The company is continuously creating and developing business environment both at home and abroad.Bestway Group is committed to creating a large pool of satisfied customers by providing the highest level of service value, trust and goodwill.With the span of time Bestway has transformed itself as a well structured multi dimensional business organization where a large pool of experienced and successful professionals from home and abroad of different industry background are now working to fulfil customers expectations.

Founded in 1997
Dhaka, Dhaka, BGD
249 employees (17 in marketing)

Traffic Signals

Monthly Visitors
410
Traffic Source Mix
Search
49%
Direct
29.7%
Referral
13.1%
Social
5.5%
Paid
1.4%

Headcount Trend

Current headcount: ~249

Marketing Team

Marketing Team Size
13 (5% of company)
Marketing Roles Posted (Last 30 Days)
2