Marketing Content Creator

Cheltenham, Gloucestershire, UK (Hybrid)

Salary Not AvailableMid Level2+ years expPart time

Posted 2 months ago

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Job Summary

Own the content engine for an ecommerce gifts and homeware brand by building a multi-channel calendar and hands-on production flow from social and ads to print, with a tight link to seasonal opportunities.

  • Content planning and asset creation across social, ads, and affiliates tied to key gifting periods.
  • Brand storytelling and visual identity across print and digital touchpoints for cohesive product storytelling.
  • Performance-driven optimization to lift ecommerce conversions through asset testing and styling adjustments.

Job Description

Responsibilities

  • We are seeking a part time Marketing Content Creator to build the content engine to drive sales for our ecommerce gifts & homeware brand.
  • You will be the main creative and hands-on producer.
  • You will work closely with marketing to plan the content calendar and create high-performing digital assets and short-form video for social media, ads and affiliate channels as well as manage the seasonal Gift Guide print projects.
  • Creative & Campaign Planning
  • Direction: Define and maintain our visual brand identity across all touchpoints, ensuring our homeware and gift collections look aspirational and cohesive
  • Brochures & Catalogues: Lead the creative brief, layout, and visual storytelling for seasonal print brochures.
  • Shoot Production: Plan, style and execute product shoots for print brochures with junior photographer.
  • Content Creation & Execution
  • Short-Form Video: Script, film, and edit engaging Reels and TikToks showcasing product styling, gifting ideas, and behind-the-scenes content.
  • Digital Design: Create effective promotional graphics, email layouts and web banners with clear marketing message and call to action.
  • Affiliate & Influencer Kits: Build ready-to-use asset bundles and style guides for influencer and affiliate partners.
  • Planning & Optimisation
  • Content Calendar: Build and manage a multi-channel content plan aligned with marketing and key retail gifting dates (e.g., Christmas, Mother’s Day, wedding season).
  • Data Review: Track asset performance and adapt, optimise product styling, and increase e-commerce conversion rates.