Responsibilities

• Own and lead NSE’s overall marketing and communications strategy
• Develop and deliver annual and campaign-based marketing plans aligned with organisational goals
• Drive community growth, engagement and retention
• Identify opportunities to attract new students, universities, partners and stakeholders
• Use data and insights to continuously optimise performance
• Own NSE’s multi-channel social media strategy (e.g. Instagram, TikTok, X, LinkedIn, Discord)
• Develop platform-specific content strategies tailored to audience behaviours
• Plan, create and oversee engaging content (video, graphics, written)
• Manage content calendars and campaign delivery
• Maintain a consistent and compelling brand voice across all channels

Requirements

• 3–5+ years’ experience in marketing, social media, communications or community roles
• Experience developing and executing marketing strategies and campaigns
• Strong understanding of multi-channel marketing and platform-specific content
• Experience building and managing online communities
• Experience using Google Analytics and performance tracking tools
• Experience working with external partners or stakeholders
• Strong organisational and project management skills
• Excellent written and verbal communication skills
• Comfortable working independently in a fast-paced environment

Preferred

• Experience marketing to university students or Gen Z audiences
• Experience in event promotion or delivery
• Knowledge of esports, gaming, or digital communities
• Experience in higher education, student organisations, or youth-focused brands
• Experience delivering partnership activations or sponsorship campaigns