Responsibilities

• Role overview: the Marketing and Community Lead is responsible for developing and executing marketing initiatives that support customer acquisition and community development across Renée's marketing channels.
• Marketing strategy and campaigns: develop and implement marketing initiatives and campaigns that increase brand awareness, customer engagement and acquisition in alignment with company priorities and in coordination with the founding team.
• Content and channel management: manage the company's presence across relevant marketing channels, including social media, newsletters, blog content, and website or product communication. Create and publish marketing content aligned with campaign objectives.
• Community and collaborations: build and nurture the company's community across digital and other brand touchpoints. Identify and engage potential collaborators, creators, and community partners to support brand visibility and community growth.
• Marketing performance: monitor the performance of marketing activities and analyse engagement and audience response to improve marketing effectiveness and inform future initiatives, ensuring activity is clearly linked to revenue generation and progress against the company's strategic goals.

Requirements

• There are no strictly required experience or qualifications for this role, but candidates with a marketing and social media background in purpose-driven, retail, or online community environment are likely to be at an advantage.
• This is not an entry-level position; candidates without experience in a similar role are unlikely to progress to the second round.

Preferred

• There are no strictly required experience or qualifications for this role, but candidates with a marketing and social media background in purpose-driven, retail, or online community environment are likely to be at an advantage.