Marketing And Communications Specialist

Manchester, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own multi-channel marketing execution for consumer and business audiences, with a sharp focus on email journeys, digital acquisition, and compliant, customer-friendly communications.

  • Growth/Channel Execution: Build and run cross-channel campaigns, content, and customer communications tied to business goals.
  • Email & Journeys: Create email programs with segmentation and A/B testing to lift engagement and retention.
  • Acquisition & ROI: Drive digital acquisition, monitor performance, and optimize reach, conversions, and ROI.

Job Description

Own day-to-day marketing across B2C and B2B channels, delivering campaigns and communications aligned to business objectives.

  • Create and manage email marketing campaigns , including e-shots, customer journeys, segmentation and A/B testing to drive engagement and retention
  • Develop and deliver digital acquisition activity across key channels, monitoring performance and identifying opportunities to improve reach, conversion and ROI
  • Produce and maintain marketing materials, including social media content , design assets, presentations and website updates
  • Write, review and refine customer and dealer communications to ensure clarity, consistency, tone of voice and alignment with brand, compliance and Consumer Duty requirements
  • Monitor customer feedback and reviews, identifying insights and trends to enhance communications, campaigns and overall customer experience
  • Collaborate with internal teams, including legal and compliance , to ensure all communications meet regulatory standards and support business needs
  • Analyse campaign performance and present insights and recommendations to stakeholders , championing the voice of the customer across all communications