Responsibilities

• External communications such as press relations, advertising and publicity.
• Managing the school’s website and social media.
• Advising senior management on strategies for both external and internal marketing.
• Conducting market research including parent surveys.
• To communicate an understanding and appreciation of the ethos, vision and strategy of UCS, along with its position in the market for London day schools.
• To be responsible for and to manage the external profile of UCS, taking responsibility for website, advertising, social media, the press, and consistency of branding.
• To coordinate key staff such as the Development and Alumni Department and the Admissions Department to help ensure consistency of external communications in terms of brand and message.
• To work directly with the Director of Admissions and Marketing to build strong relationships with local and national press, and ensure regular news items in local press and periodic items in national press.
• To act as the initial point of contact for all press and media enquiries and, when required, to write press releases.
• To be responsible for the promotion of key events on social media, in publications and the school website.