Marketing and Communications Executive

Chester, Cheshire West and Chester, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the school's social and PR workflows to shape daily school life storytelling and secure local coverage.

  • Organic Social: Own the content calendar, capture day-to-day life, produce reels and captions, publish, and review performance.
  • PR & Media Relations: Maintain journalist relationships, pitch stories, and shape narratives with media opportunities.
  • Content & Campaign Support: Draft high quality on-brand stories, support events messaging, and coordinate with Marketing and Admissions.

Job Description

Organic Social Media – Creating and managing a forward-looking social media content calendar aligned to school priorities.

  • Capturing day-to-day content across school life (photo, video, short-form storytelling).
  • Editing and producing high-quality social content (e.g., reels, short videos, imagery, graphics).
  • Writing captions, publishing content and managing in-platform engagement.
  • Using social media scheduling and planning tools (e.g., Publer or similar) to manage content workflows and ensure timely delivery.
  • Monitoring performance and producing regular insights and recommendations.
  • PR & Media Relations – Acting as the day-to-day press office, drafting releases, responding to media enquiries and maintaining media lists.
  • Building relationships with journalists, local press, sector media and relevant influencers.
  • Identifying strong media opportunities connecting daily school life as well as thought leadership, working with relevant stakeholders to develop angles and content.
  • Pitching stories, securing coverage and evaluating results.

PR & Media Relations – Acting as the day-to-day press office, drafting releases, responding to media enquiries and maintaining media lists.

  • Building relationships with journalists, local press, sector media and relevant influencers.
  • Identifying strong media opportunities connecting daily school life as well as thought leadership, working with relevant stakeholders to develop angles and content.
  • Pitching stories, securing coverage and evaluating results.
  • Managing photography/filming requests, permissions and safeguarding considerations.
  • Work with the Director of Marketing to shape PR plans, narratives and feature ideas; develop larger storytelling themes and strategic media opportunities; handle high-profile media moments and sensitive communications.

Content Development – Drafting high-quality, on-brand news stories, blogs, web content, newsletters, emails and other ad hoc content projects.

  • Gathering pupil, staff and parent stories to create compelling case studies and features.
  • Supporting messaging, copywriting and materials that reinforce the school’s brand and values.

Campaign & Marketing Support – Support wider marketing and communication activities during key school moments.

  • Capture content at events and activities across the year.
  • Collaborate with the Marketing and Admissions team on aligned messaging when required.
  • Liaise with external digital and creative agencies.

Preferred

  • Paid social/digital advertising experience is desirable

Benefits

  • A strong sense of community
  • Supportive colleagues
  • A competitive salary
  • Pension scheme
  • School fees discounted
  • Subsidised meals and refreshments available
  • Access to 24/7 online GP and other health and well-being experts
  • On-site parking
  • Regular social events
The Queen's School logo

The Queen's School

The Queensbury Hotel in downtown Glens Falls is a one-of-a-kind historic hotel and event venue. Established in 1926, we have had the privilege of welcoming guests for a century. With our newly renovated guest rooms, attentive staff, excellent restaurants, versatile event spaces and countless amenities, we offer a home away from home experience unparalleled in Upstate New York.Located between Lake George and Saratoga, The Queensbury is the perfect destination for your next family vacation, weekend getaway, corporate conference or social gathering!

Founded in 1926
Glens Falls, New York, USA
33 employees (3 in marketing)

Traffic Signals

Monthly Visitors
4.9K
Monthly Google Ads Budget
$4
Traffic Source Mix
Search
27.3%
Direct
48.3%
Referral
6%
Social
16.9%
Paid
1.4%

Headcount Trend

Current headcount: ~33

Marketing Team

Marketing Team Size
3 (9% of company)