Marketing & Communications Executive

Responsibilities

• Support the delivery of integrated marketing campaigns across a range of channels, assisting with planning through to launch.
• Monitor and report on campaign, website and wider marketing performance, sharing key insights with the team.
• Support the management of the ForrestBrown website, including building, updating and publishing pages in WordPress and working with the marketing manager on larger website projects and improvements.
• Manage day-to-day activity across our social media channels, predominantly LinkedIn, including creating and publishing content, monitoring engagement and supporting growth.
• Build, test and send email marketing campaigns using Salesforce Pardot and Mailchimp, supporting both new business activity and engaging with existing clients.
• Help with the creation of marketing content across a range of formats, including video, podcasts and case studies.
• Support the wider team with delivery of webinars, events and activity with industry associations and other partners.
• Manage inbound enquiries, including lead qualification, distribution and maintaining accurate CRM records in Salesforce.
• Support the development of digital assets, presentations, proposals and tender documents, and maintain an organised library of marketing resources for the business development team.

Requirements

• A degree in Marketing or a related subject, ideally including a placement year, OR – 1-2+ years' experience in a marketing role. Other relevant experience will be considered
• Strong written and verbal communication skills
• Good analytical skills and an interest in marketing performance and reporting
• Excellent organisational skills and attention to detail
• A proactive approach and willingness to get stuck in
• Collaborative and comfortable working with colleagues across the business and external agencies.
• Curious, willing to contribute ideas and keen to learn.

Preferred

• Salesforce or another CRM platform
• Mailchimp or another email marketing software
• LinkedIn and social media management
• WordPress
• Video editing
• Marketing analytics and reporting