Responsibilities

• CRM, Data Management & Segmentation - Optimise customer & prospect databases, ensuring accuracy and GDPR compliance.
• Build, test, and manage data segments for lifecycle journeys, tactical eDMs, renewal communications, and joint partner activity.
• Ensure the correct flow of customer and lead data between systems (webforms, partner feeds, sales tools, CRM platforms).
• Monitor performance of data sources and identify opportunities to improve lead or customer quality.
• eDM Creation, Deployment & Journey Management - Build and deploy customer and prospect eDMs using CRM or marketing automation tools.
• Produce automated lifecycle communications including: - Lead nurturing - Onboarding and welcome journeys - Renewal and retention programmes - Service or contract notifications - Co‑branded partner communications
• Ensure all eDMs are accurately built, mobile‑responsive, personalised, and compliant.
• Partner Communications & Collaboration - Work with Stellantis brands, and external partners to plan and deliver joint CRM communications.
• Manage the approval, alignment, and versioning of co‑branded eDMs and customer journeys.
• Ensure messaging aligns with both Leasys and partner brand standards.
• Customer Experience, Retention & Brand Reputation - Support retention and renewal activity by identifying key customer segments and designing targeted communications.
• Coordinate digital feedback loops (surveys, review requests) to build Leasys' online reputation.
• Collaborate with marketing colleagues to maintain a consistent brand experience across all customer touchpoints.
• Compliance, Legal Approval & Governance - Review, log, and approve all financial promotions within CRM and email communications.
• Ensure all messaging adheres to GDPR, FCA, ASA, and internal standards.
• Work closely with Legal, Compliance, and internal stakeholders to maintain audit-ready communication processes.
• Budget & Administration - Raise and track purchase orders for all activity.
• Report monthly budget status to the Head of Marketing and Finance Controller.
• Support broader Sales & Marketing tasks where required, especially during peak workloads.

Requirements

• Experience working with CRM or marketing automation platforms.
• Strong ability to manage, segment, and analyse customer data.
• Proven experience creating eDMs or automated communication journeys.
• Strong written and verbal communication skills.
• Excellent project management, organisation, and stakeholder coordination skills.
• Good understanding of GDPR, FCA, and ASA requirements.
• High proficiency in Excel, Word, and PowerPoint.
• AS/A‑Level or equivalent in Maths and English.
• Experience in marketing, CRM, data-driven comms, or email marketing.

Preferred

• Experience in automotive, leasing, or service‑based industries.
• Knowledge of financial promotions and regulatory processes.
• Familiarity with HTML email editors or drag‑and‑drop email builders.
• Strong influencing and relationship-building skills.