MARKETING AND COMMERCIAL MANAGER – TECHNOLOGY SERVICES
Preston, Lancashire, UK (On-site)
Salary Not AvailableMid LevelPermanent
Posted 4 days ago
Job Summary
Own and execute the annual marketing and commercial plan, driving go-to-market programs, demand generation and partner relationships to build a measurable pipeline and profitable growth.
- Own planning and budgeting for marketing initiatives
- Lead campaigns, demand generation and key negotiations
Job Description
Responsibilities
- Develop and implement the annual marketing and commercial plan, including target markets, service positioning, budgets and performance measures.
- Research customer needs, competitor activity and market trends to recommend service offerings and growth opportunities.
- Develop go-to-market plans for technology services, translating technical capabilities into clear customer benefits.
- Manage digital, content, email, social media and event marketing programmes, ensuring consistent messaging and effective use of the marketing budget.
- Establish customer segmentation, lead qualification and demand generation processes to support a measurable commercial pipeline.
- Manage strategic customer and partner relationships, identifying opportunities for account development and long-term collaboration.
- Coordinate customer proposals with technical and delivery teams, including scope, pricing, delivery assumptions and commercial terms.
- Lead commercial negotiations within delegated authority and refer material contractual or financial risks to the Managing Director.
- Oversee CRM processes, campaign reporting and opportunity forecasting to improve visibility of customer engagement and commercial performance.
- Manage external marketing suppliers and coordinate colleagues contributing to campaigns and commercial initiatives.
Requirements
- Degree in marketing, business, technology or a related discipline, or equivalent relevant professional experience.
- Substantial experience in marketing strategy and commercial development, including B2B technology or professional services.
- Experience managing integrated campaigns, marketing budgets and customer relationships.
- Ability to develop proposals, assess commercial opportunities and negotiate business terms.
- Working knowledge of CRM systems, marketing automation and campaign analytics.
- Strong written communication, stakeholder management and presentation skills.
- Ability to explain technology services clearly to business audiences.
Preferred
- Postgraduate qualification in marketing or business.
- Experience marketing cloud, cybersecurity, managed IT or digital transformation services.
- Experience coordinating industry events and technology partnerships.
Benefits
- UK visa sponsorship
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
