Marketing and Commercial Manager at | Birmingham, UK | £35K/yr – £38K/yr

Marketing and Commercial Manager

Birmingham, UK (Unknown)

£35K/yr – £38K/yrSenior LevelPermanent

Posted 7 weeks ago

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Job Summary

Own the revenue engine by shaping integrated marketing and commercial strategy, turning market opportunities into customers, and aligning proposals, pricing, and partner relationships with sales for measurable growth.

Own end-to-end market opportunity identification, lead generation, and conversion to long-term customers.
Own key accounts, distributors, and strategic partnerships to drive recurring revenue and client value.
Own proposals, pricing, and negotiations while coordinating across marketing channels, trade shows, and digital campaigns to maximize ROI.

Job Description

Responsibilities

Develop and implement marketing and commercial strategies to drive revenue growth and profitability.
Identify, pursue, and secure new business opportunities within target markets.
Manage and grow relationships with key customers, distributors, and strategic partners.
Lead the preparation of proposals, quotations, pricing strategies, and commercial negotiations.
Oversee all digital and traditional marketing activities, including website, social media, email campaigns, and promotional materials.
Generate qualified sales leads and support the conversion of opportunities into long-term customers.
Conduct market research and competitor analysis to identify trends, customer needs, and growth opportunities.
Develop and execute product and service marketing campaigns to increase brand awareness and market presence.
Collaborate with design, production, procurement, and sales teams to deliver customer-focused packaging solutions.
Monitor and analyse sales, marketing, and business performance metrics, providing regular reports to senior management.

Requirements

Proven experience in a Marketing, Commercial, Business Development, or Sales Management role.
Strong commercial acumen with the ability to identify and convert business opportunities.
Demonstrated success in achieving revenue growth and business development targets.
Excellent communication, presentation, negotiation, and relationship-building skills.
Strong understanding of digital marketing, lead generation, and brand development.
Ability to analyze market trends, customer data, and commercial performance to support decision-making.
Experience managing key customer accounts and developing long-term client relationships.
Strong project management and organizational skills with the ability to manage multiple priorities.
Proficiency in Microsoft Office and CRM systems.
Self-motivated, results-driven, and capable of working independently and as part of a team.