Responsibilities

• Deliver multi-channel marketing campaigns in line with the marketing plan, including email, landing pages, direct mail, social media, paid media, and other relevant channels.
• Develop high-quality, engaging content and copy including emails, blogs, factsheets, playbooks, guides, and landing pages.
• Ensure all content reflects our tone of voice and messaging, while tailoring to different audience segments.
• Work closely with the Go-To-Market and sales teams to produce effective supporting collateral for proposals, presentations, and sales conversations.
• Collaborate with sales, account management, and product teams to communicate campaign objectives and assets, and to identify new, industry‑aligned angles.
• Brief designers and contribute to creative concepts or create engaging campaign imagery using Canva where appropriate.
• Monitor campaign performance, report on results, and make data-led recommendations to improve impact and ROI.
• Organise marketing collateral for exhibitions and events, attending on-site where required to ensure smooth execution.

Requirements

• Minimum 3 years’ experience in a B2B marketing role, ideally within the software or technology sector.
• Collaborative team player with a positive, can-do attitude.
• Proficient in email marketing and automation tools.
• Experienced with CRM and marketing platforms, including ClickDimensions, Microsoft Dynamics CRM, and Lead Forensics or similar (training will be provided on specific systems)
• Confident user of Microsoft Word, PowerPoint, and Excel.
• Excellent copywriting skills with strong attention to detail.
• Effective communicator, comfortable working with sales teams, stakeholders, and agencies.
• Highly organised, proactive, and adept at multitasking and meeting deadlines.

Preferred

• Exposure to the construction industry (beneficial but not essential).
• CIM qualification or working towards one (training and certification support available).
• Experience with paid digital marketing tools such as Google Ads, Microsoft Advertising (Bing) or LinkedIn Ads.

Benefits

• flexible and inclusive environment
• Great Place to Work for three consecutive years