Responsibilities

• Own and execute NxB-led marketing campaigns that position Nexus Black as the leading industrial AI provider built for the people who keep the world running.
• Translate product launches, customer proof points, and NxB's market narrative into clear, executable GTM campaigns across Resolve {field service and maintenance}, Comply {compliance}, and Flow {manufacturing}.
• Drive inbound and net-new demand in both a standalone capacity and in collaboration with central IFS demand, digital, and regional marketing teams.
• Prioritize campaign development based on pipeline gaps, regional targets, industry focus areas {energy, utilities, aerospace, manufacturing, asset-intensive industries}, and product milestones.
• Flex from creative concept development to email and landing page marketing copy, A/B test, and measurement and analytics reporting.
• Prepare campaign overview decks and consistently report on results to leadership.
• Partner with the Head of Marketing to architect and operate an AI-first marketing stack - one where AI tools aren't bolted on but are the default way work gets done.
• Become proficient in Claude Cowork for executing multi-step marketing workflows: research synthesis, content assembly, campaign reporting, and recurring operational tasks. Goal: use it daily to compress what used to take a week into a working session.
• Become proficient in Claude Design for rapid visual production to supplement design agency output: campaign assets, landing page prototypes, one-pagers, pitch decks, and social content as needed.
• Evaluate and integrate new AI capabilities as they ship. The infrastructure isn't static: you'll help decide what gets adopted, what gets retired, and help advise how each tool should connect to our broader HubSpot/CRM ecosystem.

Requirements

• Flexibility, adaptability, and resourcefulness in fast-paced, changing environments
• Proven success in a similar role within an enterprise software sales organization
• Strong problem-solving skills.
• Ability to multi-task and work under pressure, meet deadlines, and able to navigate a matrix organization to leverage direction and support required.
• Skilled relationship builder with exceptional polish; team player with demonstrated ability to influence and partner with internal and external stakeholders
• Good presentation skills and ability to interact with internal/external customers.
• Ability to act with tact and discretion and a sense of humor. Be resourceful and reliable in the identification of solutions and handling of complex situations.
• Excellent verbal and written communication skills with business level command of English as well as appropriate local language for the market within which the role is based