Marketing Business Partner - B2B

Responsibilities

• Develop and deliver B2B marketing plans aligned with employer needs, sales priorities and commercial growth targets.
• Work with sales and business development colleagues to agree target markets, define qualified leads and coordinate campaigns, lead nurturing and follow-up.
• Understand business buying decisions, including the needs of different stakeholders, purchasing processes and longer sales cycles.
• Develop compelling product positioning and messaging that explain the business benefits of our education and training offer.
• Deliver targeted B2B campaigns across appropriate channels, including email, digital advertising, content, webinars and employer events.
• Create effective campaign briefs, working with specialist marketing colleagues to produce content and materials that support lead generation and sales conversations.
• Use market research, customer feedback and competitor insight to identify opportunities and inform product development.
• Monitor campaign performance, lead quality, pipeline contribution and return on marketing investment, using the findings to improve results.
• Manage marketing budgets, projects, agencies and suppliers for your portfolio.

Requirements

• At least three years’ relevant marketing experience, including demonstrable responsibility for B2B campaigns and marketing plans.
• Evidence of generating qualified business leads and supporting customer acquisition or growth through marketing.
• Experience working closely with sales, telemarketing or business development teams, aligning marketing activity with commercial objectives and lead follow-up.
• An understanding of B2B audience segmentation, buying journeys and campaigns involving multiple decision-makers.
• Experience using CRM systems and marketing and sales data to segment audiences, nurture prospects and evaluate results.
• Strong stakeholder management, communication and project management skills.
• A degree or relevant professional qualification, or equivalent professional experience.

Preferred

• Experience in education is desirable.
• A CIM qualification and experience marketing education, apprenticeships, professional development or training to employers would be advantageous.

Benefits

• 35 days inclusive of three efficiency days plus B/H
• Local Government pension scheme
• Healthcare Cash Plan
• Free eye tests *
• Season ticket loan / bus pass *
• Dedicated Wellbeing Toolkit; Your wellbeing. Your way. Support when you need it.
• Blue Light Card; access to a range of discounts and offers
• Access to LinkedIn Learning; develop new skills and explore learning at your own pace
• Learning and development opportunities; access to a range of professional development, training, and career development opportunities to help you grow and progress