Marketing And Business Development Coordinator

Responsibilities

• Translate Alice’s priorities into a realistic business and marketing plan, a forward calendar and clear actions, owners and deadlines.
• Flag competing demands early and recommend what should happen first.
• Organise inboxes, contacts, files and workflows so information is easy to find, responsibilities are clear and agreed projects move forward without constant prompting.
• Maintain a concise progress update covering delivery, time used, results and decisions needed from Alice.
• Plan and deliver agreed email and social media activity around monthly themes, programmes and events, often repurposing Alice’s existing material and preserving her voice.
• Improve the journey from free content and Five to Thrive into Thrive for Life, Thrive with Alice or bespoke services, using the newly created funnels on Mastermind, Instagram (with ManyChat) with clear messaging, relevant follow-up and practical conversion measures.
• Track a small set of useful measures, such as enquiries, registrations, email engagement, social media engagement and membership conversion. Use the findings to recommend changes rather than simply reporting activity.
• Become confident with Mastermind, the platform bringing together all aspects of the business: website, programmes, membership community, email marketing, and help coordinate the App migration from Passion.io to Mastermind, testing access, emails, onboarding and member communications.
• Coordinate an agreed plan for the proposed January 2027 Thrive with Alice launch, refreshing existing launch material and identifying any technical support needed.
• Support the agreed community calendar, including communications and resources for Thrive Live sessions, workshops, guest conversations and challenges.

Requirements

• Experience of independently managing operations and delivering marketing for a small business, founder or professional practice, with examples of turning broad objectives into completed work.
• Sound understanding of email marketing funnels, digital customer journeys and conversion, alongside strong project coordination and practical digital skills.
• Excellent writing, careful judgement and the ability to capture someone else’s tone. You will communicate warmly and professionally with clients, members, guests and suppliers.
• Strong organisation, commercial awareness and confidence in prioritising. You will be comfortable explaining what is achievable within the available hours.
• Discretion, reliability and a collaborative approach. You will bring calm structure while remaining adaptable when plans change.
• Experience in any of the following settings would be very relevant: coaching, wellbeing, membership, boutique hospitality, events or professional services.
• Familiarity with Mastermind or comparable platforms, a good eye for presentation and some French would be useful; French is not essential.
• The first stage is a focused handover with Alison, as far as possible, a review of existing systems and a practical delivery plan.
• Within six months, success means reliable operational routines, an agreed marketing calendar, functioning member journeys, well-organised workshops and events and smooth château administration.

Preferred

• Familiarity with Mastermind or comparable platforms, a good eye for presentation and some French would be useful; French is not essential.