Responsibilities

• Lead the development of new Email marketing concepts and methods that advance marketing Performance.
• Define objectives for Email marketing channel and ensure measurable outcomes.
• Influence stakeholders to adopt new operational practices, methodologies and approaches.
• Communicate with senior leadership on matters of technical and strategic importance.
• Lead improvements to email marketing operations, systems, processes and tools across multiple areas.
• Oversee advanced demand funnel optimisation and performance measurement.
• Collaborate closely with Field Marketing and COE teams to ensure alignment and collaboration.
• Guide enhancements to Email marketing technology platforms and ongoing A/B testing.
• Lead on strategy, planning, build and report channel performance and optimisation.
• Anticipate operational needs and drive actions to improve efficiency and first in class performance.

Requirements

• Extensive experience in Email marketing operations, including building strategies, creating first-in-class email journeys at every stage of the prospect funnel.
• extensive knowledge of building email journey using systems such as HubSpot, Pardot.
• Recognised subject matter expertise in marketing technology, performance and operational frameworks.
• Ability to create and promote new methodologies and operational approaches.
• Strong communication and influencing skills, including the ability to work with senior leadership.
• Ability to analyse and optimise complex technical and operational issues across.
• Proven track record of independently leading complex projects with strong judgement.
• Experience improving email performance and processes for multiple products and multiple languages.

Preferred