Responsibilities

• Prepare modern marketing (Marketo) emails and campaigns based on Marketing Automation process
• Lead delivery of web based campaign approaches and assets around AEM platform
• Perform QA process for emails, landing pages, forms, and other automation pieces
• Assist with Marketo data hygiene, system maintenance and lead management
• Assist in list management (Data List and imports)
• Monitor program performance and develop necessary reports/reporting structure
• Participate in strategy, customer journey design and content development for new campaigns
• Support Marketo program development for all business units
• Participate in setup of A/B testing of Marketing Automation programs in Marketo
• Participate with continued assessment of new platforms and integrations for Marketo to enhance Marketing Automation performance

Requirements

• Bachelor’s degree in Computer Science, Business/Marketing Operations or equivalent experience
• 1 year (or more) Marketo experience
• 1 year (or more) AEM or similar experience
• 1-2 years experience of monitoring and using data to adopt data-driven marketing decisions and campaign plans
• Experience participating in planning integrated digital marketing plans
• Understanding and proven practice of the following tactics: testing frameworks such as, deliverability, A/B split testing, and tracking
• Problem solving ability and consideration of process improvements
• Excellent organizational and communications skills with a strong attention to detail
• Web development and digital design skills (HTML preferred, but not required)
• Knowledge of Google Analytics Tag Manager, Google Universal Analytics and general web tracking desirable

Benefits

• Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
• Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.
• Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
• Diversity, Equity Inclusion: It’s not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
• Make the Most of our Global Organization: Network with other new co-workers within your first 30 days through our onboarding program.
• Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.