Marketing Analyst (Print & CRM)

Responsibilities

• Own the day-to-day delivery and performance of Print Marketing campaigns, coordinating planning, execution and optimisation against agreed commercial goals.
• Coordinate campaign timelines, quality checks and approvals with Creative, print and data partners; manage day-to-day vendor relationships and support selection, commercial discussions and contract reviews with Procurement.
• Identify how Print Marketing can support commercial priorities and translate opportunities into audience, offer and creative strategies with Creative, Brand and Merchandising teams.
• Support CRM initiatives with audience insights, segmentation, personalisation, campaign planning and customer-journey testing, working with CRM and MarTech teams to improve engagement and retention.
• Develop and prioritise campaign tests, agree success measures, evaluate results and recommend what to scale, improve or stop.
• Collaborate with North American Print Marketing teams to share learnings and adapt successful approaches for the UK market.
• Build and maintain dashboards and reporting covering spend, reach, conversion, efficiency and commercial impact; explain key movements and recommended actions to stakeholders.
• Track budgets, maintain forecasts and investigate variances, recommending adjustments against agreed commercial goals and customer-value guardrails.
• Partner with Data Science and Measurement teams to evaluate campaign impact and improve measurement approaches and tools.
• Help launch and scale new marketing initiatives, identify commercial opportunities, and improve workflows through automation and AI-enabled tools.

Requirements

• Strong analytical skills and business acumen, with the ability to turn data and performance metrics into practical recommendations.
• A customer-focused, creative, test-and-learn mindset, with the judgment to assess whether audiences, offers and creative approaches fit customer needs and commercial goals.
• Strong Excel or Google Sheets skills and confidence checking data accuracy.
• An ownership mindset: connect customer and campaign insights to opportunities across teams and channels, proactively involve the right partners and follow through to deliver commercial goals.
• Excellent attention to detail and a structured approach to campaign quality and delivery.
• Clear written and verbal English, strong collaboration skills and confidence communicating with cross-functional stakeholders.

Preferred

• Experience coordinating external partners, tracking campaign costs or maintaining marketing budgets and forecasts.
• Experience supporting or running campaigns in Print Marketing, CRM/lifecycle marketing, paid acquisition or ecommerce; direct-mail campaign experience is a plus.
• Experience building dashboards in Looker or Looker Studio, or using SQL/BigQuery to extract and analyse customer or campaign data.
• Exposure to A/B tests, holdout groups, incrementality measurement or customer-value analysis, with an understanding of how results inform decisions.

Benefits

• Full health benefits available (Medical, Dental, Vision) for eligible employees.
• Global Traveler Health Insurance through GeoBlue.
• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
• Automatic enrollment into Life Insurance (at no cost to employee).
• Company matched Pension Plan.
• Tuition Reimbursement.
• Personalized financial planning through LearnLux.
• Wayfair Employee Discount.
• Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.
• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.