Responsibilities

• Conduct in-depth research to develop and deliver ongoing strategic link-building plans that maximise ROI.
• Source relevant publications and websites aligned with client needs.
• Contribute to and develop strategic outreach campaigns to secure placements across a variety of outlets and locations.
• Use your negotiation skills to secure placements within agreed parameters.
• Develop targeted content that meets publisher editorial standards and is purposefully designed to strengthen the quality and relevance of links acquired on behalf of clients.
• Continuously monitor and analyse campaign performance, optimising strategies for maximum success.
• Take ownership of assigned client accounts, ensuring we deliver on outreach and content objectives within the designated timeframe.
• Partner with Client Services to understand client requirements.
• Provide transparent updates throughout the month, keeping all stakeholders informed of progress and potential challenges.
• Analyse link metrics and ensure placements and content meet client needs, proactively communicating every step of the way.

Requirements

• At least 1 year's experience within off-page SEO (link building)
• A knack for crafting compelling and persuasive outreach communication
• Proficiency in using outreach/SEO tools (e.g. BuzzStream or Ahrefs)
• A data-driven mindset with the ability to establish and track measurable goals
• Outstanding attention to detail and exceptional organisational skills
• Previous agency experience and ability to present and communicate to relevant stakeholders
• Familiarity with AI tools for content production and outreach (a plus!)

Preferred

• Some experience in digital PR campaigns
• Some experience in SEO or content optimisation
• Line management experience

Benefits

• Weekly all-agency meetings to keep you in the loop
• Company-wide quarterly business reviews
• A clear pay framework and role progression through our skills matrix
• Yearly appraisals and weekly 1-2-1s
• Profit-related bonuses paid twice a year, split equally across the team
• Access to Mental Health first aiders
• 6 paid-for counselling sessions per year
• Annual health checks and flu jabs
• Enhanced maternity & paternity pay
• Work abroad policy
• Strong employer pension contributions, with enhanced rates for senior staff
• Hybrid working (3 days in the office, 2 days from home)
• 25 days' holiday, plus an extra day each year of service (up to 30 days)
• A modern Bedford HQ with table tennis, darts, and space to think
• Your Birthday off
• Cycle-to-work scheme
• Monthly rewards recognising those going above and beyond
• Quarterly focus groups – your voice shapes how we work
• Whole-team away days (think axe throwing, canoeing, falconry…)
• Team fundraising for our charity of the year
• Volunteering policy with 2 paid days off a year to support causes you care about
• A dedicated Training Academy with 40+ hours of learning a year