Link-Building Outreach Specialist (£27K - £33K DOE)

Responsibilities

• Researching and developing strategic link-building plans that maximise ROI across your client portfolio
• Sourcing relevant publications and websites aligned to each client's sector and objectives
• Crafting compelling outreach communications and negotiating placements within agreed parameters
• Developing targeted content assets designed to secure placements — written to editorial standard, built around what publishers actually want
• Monitoring and analysing campaign performance continuously — optimising what isn't working, doubling down on what is
• Owning your client accounts end-to-end: reporting, updates, strategy sessions, and KAM planning
• Presenting campaign insights and performance to clients with confidence
• Contributing to agency marketing and growth initiatives — newsletters, blog posts, and client development plans

Requirements

• At least 1 year's experience in off-page SEO and link-building, ideally agency-side
• A proven ability to craft compelling, persuasive outreach communication that gets results
• Proficient with outreach and SEO tools — BuzzStream, Ahrefs, or equivalent
• Data-driven mindset: you set measurable goals, track performance, and optimise based on what the numbers tell you
• Strong organisational skills — you manage multiple client deadlines simultaneously without things slipping
• Comfortable presenting to clients and internal stakeholders
• Comfortable using AI tools to support content production and outreach workflows

Preferred

• Experience in digital PR campaigns
• Some knowledge of SEO or content optimisation
• iGaming or regulated-sector experience — we'll get you up to speed if not

Benefits

• Free annual health checks, flu jabs, and eye tests.
• Access to mental health first aiders, confidential counselling sessions, a cycle-to-work scheme, and five paid sick days on top of SSP.
• 25 days holiday (plus bank holidays) rising to 30 with tenure, your birthday off, flexible working hours, hybrid and remote options, and two weeks working abroad.
• Enhanced maternity and paternity pay, and work that fits around your life, not the other way around.
• A company bonus paid twice a year, enhanced pension contributions as your career develops, a Long-Term Incentive Plan, and generous referral bonuses.
• Monthly MVP Award (£100), Values Champion recognition (£25 plus a prize wheel spin up to £100), and an annual Player of the Season award (up to £250). Weekly shout-outs and appreciation from colleagues and managers are just part of how we work.
• Regular Lunch 'n' Learns, quarterly off-sites, monthly socials, two paid volunteering days, an annual charity partnership chosen by the team, and an AI Taskforce putting innovation in everyone's hands.