Lifecycle & Revenue Marketing Manager

Responsibilities

• Design and deliver an end-to-end customer lifecycle marketing strategy, from acquisition and onboarding through to renewal and expansion
• Own paid media campaigns across the customer lifecycle
• Lead CRM strategy, including segmentation, audience targeting and personalisation frameworks
• Develop and optimise email, automation and lead nurture programmes
• Drive conversion rate optimisation across digital touchpoints and funnel stages
• Deliver retention, renewal, upsell and cross-sell campaigns across THE products
• Use data to improve retention and reduce churn
• Partner with Sales on lead scoring, qualification and handover processes
• Continuously improve funnel performance through data analysis and structured experimentation

Requirements

• Hands-on experience building marketing programmes in marketing automation platforms (e.g. HubSpot, Marketo, Salesforce Marketing Cloud)
• Proven experience running lead nurture and prospecting campaigns
• Hands-on experience managing paid media budgets and executing paid campaigns, particularly on LinkedIn and Meta (experience with other paid channels is a bonus)
• A multi-channel marketer, confident planning and delivering integrated campaigns across email, paid, web and CRM
• A data-driven approach, comfortable using performance insight and testing to improve results