Global Customer Lifecycle Marketing Manager
Cisco
London, UK (Remote)
$120K/yr - $212K/yrIn-houseFull-timeSenior level5+ years exp.
3 days ago
Lifecycle Marketing Manager
UK (Remote)
Salary Not AvailableManager
Posted 7 weeks ago
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Job Summary
Own lifecycle growth engine for a UK SaaS product, linking onboarding and activation to retention and expansion through email and in-product messaging.
- Lifecycle ownership across onboarding through expansion signals.
- Cross-functional alignment with Product, CS, Sales and Marketing Ops to set roadmap and measure impact.
- Data-driven optimization of activation, adoption, and retention KPIs.
Job Description
Responsibilities
- As Lifecycle Marketing Manager, you will own and scale Henry Schein One UK’s lifecycle marketing engine, driving faster activation, stronger product adoption, improved retention, and expansion readiness across our customer base.
- Working closely with Product, Customer Success, Sales, and Marketing Ops, you will turn lifecycle marketing into a measurable growth lever that directly influences retention, expansion, and customer experience at scale.
- Own and optimise lifecycle marketing programmes across onboarding, activation, adoption, retention, and expansion readiness
- Design and build behaviour-led, segmented customer journeys across email and in-product messaging
- Develop and maintain a clear lifecycle roadmap aligned to business priorities and product launches
- Analyse lifecycle performance data and continuously optimise programmes to improve activation, adoption, and retention KPIs
- Partner with Product and Product Marketing to devise the strategy for ongoing feature adoption and communicate customer value effectively
- Partner with Customer Success to reinforce onboarding and engagement programmes without duplicating effort
- Partner with Sales to drive upsell through marketing-led nurture and expansion readiness signals
Henry Schein One
We’re Henry Schein One—the leader in all things dental technology. Our vision? We empower dentists to focus on patient care, ensuring practice success.With our simple and integrated technology, practices are finally more seamless, more efficient, and more profitable—meaning patients and practitioners are happier. With comprehensive solutions: demand generation, patient experience, practice management, revenue management, dental analytics, and clinical workflow, dental clinics will be running smoother than ever before. What’s in it for us? We get joy out of helping dentists unlock better outcomes for their patients and practices by empowering them to focus on what matters most: patient care. Whether we’re providing clinical or operational insights, supporting dentists or front-office managers, we’re here to cheer on practices as they take operations and care to the next level.
