Legacy Marketing Executive (FTC)

London, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the legacy marketing support function and help shape a strategy to motivate bequests, while coordinating external agencies and internal teams, ensuring campaigns run smoothly and donor inquiries are answered.

  • Scope: plan and develop the legacy strategy to keep supporters informed and empowered to leave a gift in their will.
  • Execution: brief agencies, oversee campaigns, monitor performance and report on income, expenditure, and deadlines.
  • Inbox and admin: edit copy and artwork and manage legacy enquiries to keep fundraising momentum.

Job Description

Responsibilities

  • The Legacy Marketing Executive supports the Legacy Marketing Specialist in delivering our ambitious legacy marketing programme.
  • You'll be involved with helping to plan and develop our legacy strategy to ensure our supporters and other target audiences feel valued, informed, and empowered to leave a gift in their will to Amnesty International UK.
  • The day to day of this role involves briefing external agencies and internal stakeholders on campaigns, monitoring, and reporting on campaign performance, income and expenditure, editing and proofing copy and artwork and carrying out administration for the legacy marketing team, including responding to legacy enquiries.

Requirements

  • skilled in delivering target-driven direct marketing campaigns
  • strong planning and organisation skills allowing you to handle multiple projects
  • ability to interpret numerical and statistical information
  • you collaborate and positively contribute to an inclusive culture
  • good knowledge of fundraising principles and marketing strategy to recruit, develop and retain supporters

Benefits

  • New colleagues receive 27 days leave annually (29 after five years), as well as bank holidays (pro rated for part time) and 3 wellbeing days.
  • 2-5% employee pension contributions are matched at 6-9%
  • 6 months full pay for family leave
  • flexible working such as compressed work patterns and job shares
Amnesty International UK logo

Amnesty International UK

Amnesty International UK: fighting for human rights across the UK and beyond. Follow us for news and updates on our work promoting and defending human rights. Independent, international and influential, with the help of our supporters and members we are making a difference in almost every country in the world. Whether we are applying pressure through powerful research or direct lobbying, mass demonstrations or online campaigning, we are all inspired by hope for a better world. One where human rights are enjoyed by all. We are 2 orgs (AIUK Charitable Trust and Section) committed to fighting for a world where everyone's rights are respected and protected.

Founded in 1961
London, England, GBR
374 employees (52 in marketing)

Traffic Signals

Monthly Visitors
216.2K
Monthly Google Ads Budget
$14.8K
Traffic Source Mix
Search
52.8%
Direct
36.4%
Referral
7%
Social
2.7%
Paid
1%

Headcount Trend

Current headcount: ~374

Marketing Team

Marketing Team Size
45 (12% of company)
Marketing Roles Posted (Last 30 Days)
2

Recent News