Own the end-to-end legacy direct marketing campaigns across offline and digital channels for Alzheimer's Society, coordinating with Regional Legacy Giving and Case teams to create a joined-up donor journey.

• Lead on planning and delivering legacy marketing campaigns from start to finish
• Deliver campaigns across different channels, including creative development, targeting, and planning
• Work with agencies, suppliers, and internal teams
• Track campaign performance and review results against KPIs like ROI and response rates
• Use data and insight to improve future campaigns
• Contribute ideas to legacy strategy and planning
• Work with Regional Legacy Giving and Case teams to support a joined-up supporter experience
• Follow all relevant rules, regulations, and brand guidelines